Ikea launches global media review, Scientology ad banned, Agencies sign IPA's diversity pledge

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Latest news Ikea launches £300 million global media review Gideon Spanier Ikea is reviewing its estimated €400 million (£312 million) global media-buying arrangements with at least five agency holding groups. ASA bans 'misleading' Church of Scientology International ad Gurjit Degun A TV ad from the Church of Scientology International has been banned by the ad watchdog for using misleading data. ITV gets boost from 'growing concerns about digital ads and malware' Gideon Spanier ITV today claimed it was benefitting from "growing concerns" about digital advertising and malware and insisted it can outperform the TV ad market in 2016, despite lagging the market in a flat first quarter. Agencies sign up to IPA diversity goals Gurjit Degun Fourteen agencies and companies in the industry have signed up to the IPA's diversity goals. Confused.com appoints Karmarama to ad account Omar Oakes Confused.com has awarded its £40 million ad account to Karmarama after a competitive pitch. Football League invites agencies to pitch for digital overhaul Ian Griggs, PRWeek The Football League is carrying out a review of its digital platforms via its digital subsidiary FL Interactive. Mondelez: We would welcome a bit of ad-blocking Gideon Spanier Mondelez International, one of the world's biggest consumer-goods companies, has said it is not worried about ad-blocking and it might even "welcome" it. ITV pre-tax profits up 6% to £641m in 2015 Omar Oakes ITV has reported pre-tax profit of £641 million for 2015, up 5.9 per cent year on year. Carlsberg UK picks Pablo for San Miguel brief Omar Oakes Carlsberg UK has appointed Pablo to work on through-the-line advertising content across four brands, including San Miguel, without a pitch. Honda renews Channel 4 partnership to sponsor Film On 4 Gurjit Degun Honda has renewed its partnership with Channel 4, sponsoring Film On 4. The Work Heineken "there's more behind the star" by Publicis Worldwide Benicio Del Toro, the actor who has appeared in Traffic and The Usual Suspects, fronts Heineken's new global campaign. Trending Introverted Perspective: do you need to be outgoing to be creative? Saskia Jones Do the best creative ideas come from outgoing people, asks Saskia Jones, a digital analytics lead at Bartle Bogle Hegarty London. Facebook launches ad platform to help brands create 'immersive' ads Gurjit Degun Facebook is launching a platform called Canvas where brands can use a number of tools to create "immersive" experiences. Cup A Soup hires 'deliciously thick' Joey Essex to promote new range Omar Oakes Batchelors is launching an ad campaign fronted by a topless Joey Essex to promote Cup A Soup's new Deliciously Thick range. Aerial Awards: January's Winner Presented by Campaign and Radiocentre Mark Goodwin, creative director at M&C Saatchi on the haunting radio ad he couldn't forget.  Campaign Jobs Strategy Director £70 - £85K + benefits Rare Selection, London (Central), London (Greater) Strategy Director Up to £90K + bonus, health, pension Rare Selection, Central London ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – £28,000- £32,000 £28k - £32k Judi Patton, London (Central), London (Greater) ACCOUNT MANAGER x 2 – Telecoms and Retail – South West London agency – c. £30k JP1575 Judi Patton, South West London

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