Joey Essex fronts Cup A Soup ad, Warc ranks best creative agencies, First Choice shows live marriage proposal during ad break

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Latest news Cup A Soup hires 'deliciously thick' Joey Essex to promote new range Omar Oakes Batchelors is launching an ad campaign fronted by a topless Joey Essex to promote Cup A Soup's new Deliciously Thick range. AMV BBDO leads UK shops in Warc global agency rankings Omar Oakes Seven UK ad agencies have been named in Warc's list of the world's 50 best creative shops. First Choice ad to feature live marriage proposal during Coronation Street break Omar Oakes A woman will propose to her boyfriend during a Coronation Street ad break tonight, in a leap year-inspired spot for First Choice. One in five adults now use ad-blockers, says IAB survey Omar Oakes More than one in five British adults now say they use ad-blockers, according to the latest research from the IAB. Waitrose: print is our most effective advertising channel Gideon Spanier Waitrose has claimed print is its "most effective" channel for its advertising. Trinity Mirror CEO Fox: cover price revenue will keep papers like The New Day afloat Gideon Spanier The ad market for free print newspapers is limited and paid-for titles will be increasingly dependent on cover price because of slumping ad revenue, the publisher of The New Day and the Daily Mirror has said. Nicola Sturgeon calls for a 'positive and inspiring' campaign to stop Brexit Gemma Charles Scotland's First Minister Nicola Sturgeon has warned about the dangers of a "miserable" EU referendum campaign by the 'Remain' side, urging instead for a drive which inspires the public. Benicio del Toro stars in Heineken global marketing campaign Michelle Perrett Benicio del Toro is the star of a new global marketing campaign for Heineken called 'There's more behind the star'. BETC creates end-of-world simulator for Ubisoft game James Swift Find out how long the world would survive if you were patient zero in a devastating smallpox outbreak as part of the online marketing for Ubisoft's new Tom Clancy game. Guardian editor Viner says paywall is not an option Gideon Spanier The editor of The Guardian has insisted the loss-making title will not set up a paywall even though some readers feel so "guilty" about getting news for free that they ask her: "Can I give you money?" HTC creates life-sized Pong and Candy Crush games to promote VR headset Vive Grace Caffyn HTC has released eight online ads which bring classic and modern video games to life to promote the company's virtual reality headset, Vive. My career in 5 executions: Winston Binch Eleftheria Parpis From NIKEiD to Whopper Sacrifice, Deutsch North America's chief digital officer has spent his professional life striving to merge technology and creativity. Why Ad Week Europe is going on tour Matt Scheckner Creativity has no borders, only great ideas, says the chief executive of Advertising Week Europe. The Work Ariel "share the load" by BBDO India It's the video that Facebook's Sheryl Sandberg called one of the most powerful she'd ever seen: Ariel's Indian ad campaign encouraging men to do their fair share of housework. Burger King "#BetterToBeTheBurgerKing" by Buzzman Few brands have a rivalry as bitter and catty as the one between McDonald's and Burger King - and even fewer seem to revel in it so much. Editor's pick MDC chief Scott L. Kauffman puts a new face on Nadal's vision Douglas Quenqua The former tech and publishing executive has big ambitions for adland's "other" holding company -- despite what you may have heard Heroes: Richard Curtis by Peter Souter Peter Souter Teacher of love, saver of lives, entertainer of masses... Is it any wonder that Peter Souter looks up helplessly, hopelessly to his fellow screenwriter? Aerial Awards: January's Winner Presented by Campaign and Radiocentre Mark Goodwin, creative director at M&C Saatchi on the haunting radio ad he couldn't forget.  Campaign Jobs Strategy Director £70 - £85K + benefits Rare Selection, London (Central), London (Greater) Strategy Director Up to £90K + bonus, health, pension Rare Selection, Central London ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – £28,000- £32,000 £28k - £32k Judi Patton, London (Central), London (Greater) ACCOUNT MANAGER x 2 – Telecoms and Retail – South West London agency – c. £30k JP1575 Judi Patton, South West London

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