One in five adults 'now use ad-blockers'; Guardian editor insists paywall is not an option; The Oscars and Super Bowl: getting situational marketing right

View in web browser   |   Add to safe senders Digital PM brought to you by The Wall 1st March

One in five adults now use ad-blockers, says IAB survey 01 March 16, Omar Oakes More than one in five British adults now say they use ad-blockers, according to the latest research from the IAB.   Guardian editor Viner says paywall is not an option 01 March 16, Gideon Spanier The editor of The Guardian has insisted the loss-making title will not set up a paywall even though some readers feel so "guilty" about getting news for free that they ask her: "Can I give you money?"   Confused.com appoints Karmarama to ad account 01 March 16, Omar Oakes Confused.com has awarded its £40 million ad account to Karmarama after a competitive pitch.   BETC creates end-of-world simulator for Ubisoft game 01 March 16, James Swift Find out how long the world would survive if you were patient zero in a devastating smallpox outbreak as part of the online marketing for Ubisoft's new Tom Clancy game.   Why messenger apps are the future of always-on marketing in sports 01 March 16, James Kirkham This is set to be a huge year for sport, with the Rio Olympics, football's European Championships and hopefully the continued revival of British tennis writes James Kirkham, head of Copa90 and chief strategy... read more   It's too easy to blame McDonald's and Coke for child obesity, says Netmums MD 01 March 16, Shona Ghosh Brands such as Coke and McDonald's should be "applauded" for trying to offer healthier products, as public opinion turns against high-fat and high-sugar food and drink.   Mr Robot says, 'The future is television' 01 March 16, Jason Gonsalves If Amazon believes it's worth a $1bn-plus investment, you can be pretty certain that high-quality, relevant video is good for brands, writes Jason Gonsalves.   Waitrose: print is our most effective advertising channel 01 March 16, Gideon Spanier Waitrose has claimed print is its "most effective" channel for its advertising.     01 March 16 How middle-England fashion brands could make more of digital marketing Nowadays it seems that some retail brands are thriving where others are simply disappearing from our lives. How is it that brands such as Hackett and Austin Reed, which essentially offer the same products... read more   01 March 16 The Oscars and Super Bowl: getting situational marketing right The advertising slots around the most globally watched events – whether the Oscars or the Super Bowl – have the world's most notorious price-tags attached. Last year the average price of a 30-second... read more   01 March 16 The Daily Poke: A click of the fingers Tapping, swiping, pinching – the way we currently interact with wearables and other devices is something we've touched on before at Poke Towers. The big question is, what comes after the familiar touchscreen... read more   01 March 16 Google's elimination of right-side ads and the importance of POE cohesion Last month, Google made a significant paid search update that's generated a lot of buzz in the performance marketing community. In summary, Google is removing right-hand paid search ads, and it may... read more   01 March 16 OOH beacon tech is transforming ordinary journeys into extraordinary experiences Out-of-Home (OOH) beacon technology is rolling out across the nationwide bus and rail network and the London Underground, providing brands with access to consumers on the move via their mobile device.... read more   01 March 16 The rise of the Netflix natives "ADVERTS!" scream my three and five year old kids in annoyance every time they're watching TV and an ad break interrupts their viewing. My plaintive cries that those adverts help pay daddy's wages... read more                   Strategy Director - Marketing Consultancy   Upto £95K + benefits Rare Selection, London (Central), London (Greater)   Media Planning Account Director   £45k + BONUS Dot-Gap, London Central   SENIOR ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – c. £35k   c. £35k Judi Patton, London (Central), London (Greater)   Super duper ACCOUNT DIRECTOR / SENIOR ACCOUNT DIRECTOR– award winning integrated agency, SW London -   £40k-£60k plus benefits Judi Patton, London (Greater)   Senior Campaigns Associate   £34,500 to £50,000 Financial Conduct Authority, London (Central), London (Greater)   Planner - Top CRM Agency, Excellent big name clients   £32-45,000 per annum + comprehensive benefits package The Real Adventure Unlimited..., Bristol (City Centre), City of Bristol   Email Marketing Manager   Circa £47,000 depending on knowledge, skills and experience, plus excellent benefits Transport for London, Westminster, Central London   Agency & Key Accounts Manager - Marcomms Recruitment   Up to £35k plus commission and fantastic benefits Haymarket Media Group, Twickenham, London (Greater)   Head of Marketing   c£42,000 WCS Care Group Ltd, Warwickshire   Brand Innovation Director   Competitive + excellent benefits IHG, Uxbridge, London (Greater)               See all jobs

Manage Bulletins Unsubscribe