Leo Burnett names new CCO, Expedia launches ad review, 18 Feet & Rising appoints ECD

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Latest news Chaka Sobhani named Leo Burnett CCO Kate Magee Mother creative director replaces former Leo Burnett London ECD Justin Tindall. Expedia launches advertising contest Maisie McCabe Expedia, the online travel portal, is reviewing its advertising account, currently held by Ogilvy & Mather London. 18 Feet & Rising awards ECD role to Carpen as Keon quits James Swift Matt Keon, the founding partner and executive creative director at 18 Feet & Rising, is leaving the agency. Anna Carpen, the creative director, has been promoted to replace him. Vote Leave seeks creative agency James Swift Vote Leave, the organisation campaigning for the UK to exit the European Union ahead of the referendum in June, is looking for a creative agency. Publicis shops unite for Ray-Ban ad brief Kate Magee Publicis Communications has drafted in creative teams from around the world to help Marcel crack a brief for Ray-Ban, the Luxottica brand. Lida hires Trefor Thomas as CCO Maisie McCabe Lida has hired Trefor Thomas, an executive creative director at SapientNitro, as its first chief creative officer following the departure of the executive creative director, Nicky Bullard. BBH captures Uber's UK creative business Kate Magee Uber has hired Bartle Bogle Hegarty as its first retained creative agency in the UK. Rustlers seeks agency to replace MediaCom Omar Oakes Rustlers, the microwaveable burgers and sandwiches brand, is reviewing its media requirements after ending its relationship with MediaCom. Karen Blackett to drive new strategy as president of Nabs Omar Oakes Nabs, the support charity for the advertising and media industry, has appointed Karen Blackett, the chairwoman of MediaCom UK, as its new president. Trinity's Local World on brink of 1XL exit Gideon Spanier Trinity Mirror is poised to pull its Local World subsidiary out of 1XL, the digital ad sales platform that it shares with other regional news publishers including Johnston Press and Newsquest. A&E/DDB recruits BBH creative duo Omar Oakes Adam & Eve/DDB has raided Bartle Bogle Hegarty for the award-winning creative team Simon Pearse and Emmanuel Saint M'Leux. Mail and VivaKi close to ending trading row Gideon Spanier The publisher of the Daily Mail is understood to be close to resolving a trading dispute with VivaKi that has seen the media buying group slash its spending with the newspaper since December. JWT revamps interview policy to promote gender diversity James Swift At least one woman must be interviewed for all vacant creative and tech positions at J Walter Thompson London, following an overhaul of hiring policies at the agency. Five ads that show how motherhood has changed Michelle Perrett With Mother's Day fast approaching, Marketing has taken a look at the changing face of motherhood in advertising. Here are five ads showing the progression of women and motherhood. Editor's Pick How humanity and creativity can overcome ad-blockers Chris Clarke One thing we have discovered amid the hysteria about ad-blockers is that consumers don't like shit ads. This revelation should serve notice that brands that treat their customers with respect and build enticing experiences will succeed in retaining them in the long term, Chris Clarke writes. Effectiveness is a gauge of creativity's corporate worth Claire Beale Apparently, if you tally up the winners of the major effectiveness awards around the world over the past year, you'll discover that Procter & Gamble has displaced Unilever as the world's most effective advertiser. The Work Batchelors Cup A Soup "incredibly tasty, phenomenally thick" by McCann London Joey Essex, a reality TV star who is famous for being dim, fronts a new campaign for Batchelors Cup A Soup. Tom Clancy's The Division "Collapse" by BETC Paris Have you ever wondered how long it would take for civilisation to collapse if you were patient zero in a catastrophic smallpox outbreak? First Choice "live marriage proposal" The travel agent First Choice gave a woman the chance to propose to her boyfriend live on TV this week. Aerial Awards: January's Winner Presented by Campaign and Radiocentre Mark Goodwin, creative director at M&C Saatchi on the haunting radio ad he couldn't forget.  Also in the news Brothers and Sisters hires Ila De Mello Kamath Kate Magee Brothers and Sisters has appointed Ila De Mello Kamath in the new role of head of planning. Unilever CMO Keith Weed on life-changing tech and why brands must be citizens Keith Weed From the heat and bright lights of the Consumer Electronics Show (CES) in Las Vegas to the chill and snowy glare in Davos, it has been a busy start to the year, writes Keith Weed. Savills moves media into Arena Omar Oakes Savills, the upmarket estate agency and property company, has appointed Arena Media to handle its media planning and buying after a competitive pitch. Programmatic ads provide greater ROI than traditional media, claims survey Omar Oakes A majority of marketers say programmatic ads provide a greater return on investment than traditional media, according to new research by digital marketing specialists AdRoll. The Red Brick Road boosts senior line-up Kate Magee The Red Brick Road has bolstered its senior management with the creation of two new positions: operations director and digital planning director. Inside ITV's numbers: strong ad growth, but for how much longer? Gideon Spanier ITV gave an annual results presentation to the City that showed the broadcaster had strong growth in every ad category, except leisure, and live viewing held up in 2015. Campaign Jobs Category Executive / Manager £27,500 – £34,000 + excellent benefits Online Resourcing, Waltham, near Melton Mowbray, Leicester Strategy Director £70 - £85K + benefits Rare Selection, London (Central), London (Greater) Strategy Director Up to £90K + bonus, health, pension Rare Selection, Central London ACCOUNT MANAGER – Shopper Marketing Agency – FMCG accounts – £28,000- £32,000 £28k - £32k Judi Patton, London (Central), London (Greater)

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