Beats by Dre releases new campaign | Center Parcs brings forest to life | Christmas ads reviewed

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Campaign: Agencies December 09, 2016

Latest Beats by Dre reveals global ensemble of sporting stars for 'Be heard' brand campaign Omar Oakes Beats by Dre has employed an international cast of 23 household sporting names to front its new brand campaign "Be heard". Center Parcs campaign will combine animation with live action to bring the forest to life Simon Gwynn Center Parcs is launching a 50-second ad that celebrates its forest locations as an "immersive playground". Podcast: the big fat Christmas episode Shona Ghosh Gorge on mince pies with Campaign's panel of creatives, who give their take on this year's crop of Christmas ads. Rubicon Project aims to tackle ad-blocking by giving users active control Simon Gwynn Advertising network Rubicon Project is launching Project Awesome, a consumer solution that allows users to actively control which types of ads they receive online, and how they receive them. AKQA co-founder James Hilton resurfaces at design studio Native Omar Oakes James Hilton, the co-founder and chief creative officer of AKQA, has joined Native, the industrial design specialist studio, as co-chief creative officer. Lida hires Paula Jago as chief operations officer Omar Oakes Lida has appointed Paula Jago, a former managing director of operations at Digitas LBi, as chief operating officer. Field Day top duo depart as agency moves into Havas Creative Group Gurjit Degun Liz Barnsdale and Sarah Stratford, the managing director and executive strategy director, respectively, are stepping down from through-the-line shop Field Day. Ask Bullmore: Do I have to like the people who work on my brand? Jeremy Bullmore Jeremy Bullmore, Campaign's agony uncle, answers your career dilemmas. Wins this week: Govt roster, Ikea, Mission Foods, Grolsch and more Staff Campaign's weekly round-up of account moves in advertising and media. History of advertising: No 181: Kraft Television Theatre Staff Although it might not have seemed so when it was first broadcast to a tiny audience in New York on 7 May 1947, Kraft Television Theatre proved a milestone in the eventual mastery of the TV medium by major food advertisers. Promoted We must only interconnect Matthew Heath, LIDA The seamless experience that consumers now demand of brands starts with marketers' seamless approach The Work Aldi "Kevin the carrot casting" by McCann UK The unlucky vegetables that missed out on the coveted starring role in Aldi's "Christmas carrot" campaign get their moment in the limelight, in this behind the scenes peek at the ad's casting session. Coral "Get in on the action" by Big Al's Creative Emporium Coral the bookmaker has created an action-packed multi-million pound ad campaign to grab viewers over the Christmas period. Land Rover "Adventure. It's in our DNA" by Spark44 Land Rover has released a global campaign for the Discovery Sport vehicle that has a clever way of boasting about its sat nav feature. Trending AMV BBDO and McCann London off govt campaign roster Shona Ghosh Abbott Mead Vickers BBDO and McCann London have been dropped from the government's revamped communications service roster, while Lucky Generals appears for the first time. An oral history of 'Get a Mac,' Part 1 Douglas Quenqua How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago. John Lewis Christmas ad tops YouTube's global leaderboard Omar Oakes John Lewis' Christmas ad featuring Buster, the trampolining dog, has been named the world's biggest Christmas ad, according to YouTube. Promoted Stop acting like toddlers: get it together Mark Creighton, Dentsu Aegis Network UK & Ireland Your collaborative mindset and agile organisation structure will fuel interconnectedness Campaign Jobs Business Development Director - UX & Design Services Agency £60-100k (dependent on exp) plus bonus and benefits The Jefferson Group, London (Central), London (Greater) Planner £24000 - £28000 per annum + benefits and strong career development The Great & The Good, London Operations Director £80000 - £100000 per annum + exceptional benefits The Great & The Good, London Mid-Weight Strategist - Design & Brand Comms Agency £45,000 - £55,000 + bens Ann Sharman Recruitment, London (Central), London (Greater) Senior Digital Designer/Art Director Competitive The Bio Agency, London (Central), London (Greater) Senior UX Consultant Competitive The Bio Agency, London (Central), London (Greater) Account Manager/Senior Account Manager Competitive + Benefits Epoch Design, Bristol (City Centre), City of Bristol Creative Competitive Rankin Photography Ltd, London (Central), London (Greater) Head of Creative Solutions - Specialist Media Group Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Insight Executive - FMCG / Retail £28000 - £30000 per annum + 20% Bonus + Benefits Allexo Search, London

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