Monday 5 December 2016

Volkswagen launches Moia brand to build on-demand transport | Brands should harness Twitter, Donald Trump-style | Watch: The Black Farmer's new ad to be shown after the Queen's Speech

Campaign: Brands

Campaign: Brands
December 05, 2016
Brand news and analysis, powered by Marketing

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Volkswagen launches Moia brand to build on-demand transport
Volkswagen launches Moia brand to build on-demand transport

Shona Ghosh

Volkswagen is planning to serve congested cities with an on-demand public transport service operating under the new Moia brand.

Brands should harness Twitter, Donald Trump-style
Brands should harness Twitter, Donald Trump-style

Andy Pemberton

Brands such as McDonald's can learn from the way the US president-elect uses the platform to listen to his audience and test the water.

Watch: The Black Farmer's new ad to be shown after the Queen's Speech
Watch: The Black Farmer's new ad to be shown after the Queen's Speech

Kate Magee

The Black Farmer is releasing a Christmas ad to encourage people to donate money to help bring cancer treatments closer to people's homes.

Coca-Cola launches brand new festive ad 'A Coke for Christmas'
Coca-Cola launches brand new festive ad 'A Coke for Christmas'

Simon Gwynn

Following the return of "Holidays are coming" for the 21st year, Coca-Cola has launched a new spot, "A Coke for Christmas".

Mark Cavendish and Louis Smith feature in GQ wool special photoshoot
Mark Cavendish and Louis Smith feature in GQ wool special photoshoot

Gurjit Degun

Mark Cavendish and Louis Smith are among the athletes taking part in a "wool power" photoshoot for GQ to raise awareness of the use of merino wool in activewear and sports luxe apparel.

Domino's delivery reindeer plan 'fails'
Domino's delivery reindeer plan 'fails'

David Blecken

The pizza chain's stunt has given it a quirky edge and brand exposure that is hard to come by.

Oasis launches 'face-swappable' bottles
Oasis launches 'face-swappable' bottles

Simon Gwynn

Coca-Cola soft drink brand Oasis has launched what it claims is the world's first bottle that can be used with a face-swapping photo app to switch the user's face with a fruity face-shaped graphic.

Breaking Dad: rethinking an outdated stereotype
Breaking Dad: rethinking an outdated stereotype

Michael Brown

Who says mum's the boss of the house? UM London reveals key facts brands need to know about the new breed of domestic dads.

Watch: Cath Kidston launches new Disney collection
Watch: Cath Kidston launches new Disney collection

Georgina Brazier

The Walt Disney Company and Cath Kidston Group have launched a new range in their limited edition Disney x Kidston collaboration, tying in with Mickey Mouse's 88th birthday.

Review recap: Turkish Airlines, Suzuki, Danone
Review recap: Turkish Airlines, Suzuki, Danone

Staff

Campaign's weekly roundup of the latest account reviews by advertisers across creative, digital and media

Laura and Jason Kenny on using data to win gold
Promoted
Laura and Jason Kenny on using data to win gold

Georganna Simpson

Quantcast's Supernova gathered media experts and inspiring stars to rethink the rules of advertising in a digital world. In this second instalment of a seven-part video series, we ask Olympic gold cyclists Laura and Jason Kenny why data is so important to their success.

Stop acting like toddlers: get it together
Promoted
Stop acting like toddlers: get it together

Mark Creighton, Dentsu Aegis Network UK & Ireland

Your collaborative mindset and agile organisation structure will fuel interconnectedness

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