Friday 9 December 2016

Standard Life's Harper explains why walks are her secret work weapon | Three's Malleschitz departs CMO to take up chief digital officer role | Beats by Dre reveals global ensemble of sporting stars for 'Be heard' brand campaign

Campaign: Brands

Campaign: Brands
December 09, 2016
Brand news and analysis, powered by Marketing

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Standard Life's Harper explains why walks are her secret work weapon
Standard Life's Harper explains why walks are her secret work weapon

Mary Harper

This secret weapon has led to a number of career breakthroughs, writes Standard Life's head of customer and digital marketing.

Three's Malleschitz departs CMO to take up chief digital officer role
Three's Malleschitz departs CMO to take up chief digital officer role

Staff

Three's chief marketing officer Tom Malleschitz has been appointed to a newly-created role as chief digital officer.

Beats by Dre reveals global ensemble of sporting stars for 'Be heard' brand campaign
Beats by Dre reveals global ensemble of sporting stars for 'Be heard' brand campaign

Omar Oakes

Beats by Dre has employed an international cast of 23 household sporting names to front its new brand campaign "Be heard".

How TSB is building a 21st century bank
How TSB is building a 21st century bank

Shona Ghosh

As the rise of digital-first banks such as Monzo and Atom Bank will attest, British retail banks have been slow to modernise.

Podcast: the big fat Christmas episode
Podcast: the big fat Christmas episode

Shona Ghosh

Gorge on mince pies with Campaign's panel of creatives, who give their take on this year's crop of Christmas ads.

'Evan' ad starts like a teen flick and ends with a dark twist
'Evan' ad starts like a teen flick and ends with a dark twist

Unruly

Social video experts at Unruly review "Evan", the latest viral by Sandy Hook Promise.

Center Parcs campaign will combine animation with live action to bring the forest to life
Center Parcs campaign will combine animation with live action to bring the forest to life

Simon Gwynn

Center Parcs is launching a 50-second ad that celebrates its forest locations as an "immersive playground".

Kodak opens pop-up shop to launch new Ektra phone
Kodak opens pop-up shop to launch new Ektra phone

Georgina Brazier

Kodak has unveiled The Kodakery shop as part of the launch of Ektra, the brand's new photography-first smartphone.

Why brands are creators not destroyers
Why brands are creators not destroyers

Jim Prior

Brand leaders proved they are better-suited at making rather than breaking things at WPP's Stream event, says the CEO of brand consultancy The Partners.

Ask Bullmore: Do I have to like the people who work on my brand?
Ask Bullmore: Do I have to like the people who work on my brand?

Jeremy Bullmore

Jeremy Bullmore, Campaign's agony uncle, answers your career dilemmas.

Watch: Heathrow and street artist create customised 'Welcome home' banners
Watch: Heathrow and street artist create customised 'Welcome home' banners

Georgina Brazier

Leading on from their Christmas campaign, the airport is giving every passenger the chance to have their own heartfelt reunion in arrivals, just as the teddy bears do in the film.

Wins this week: Govt roster, Ikea, Mission Foods, Grolsch and more
Wins this week: Govt roster, Ikea, Mission Foods, Grolsch and more

Staff

Campaign's weekly round-up of account moves in advertising and media.

'Give people responsibility to take control, they always go the extra mile' Chris Forrester
Promoted
'Give people responsibility to take control, they always go the extra mile' Chris Forrester

Antje Derks

Spotify's Chris Forrester tells Phil Hall about his journey selling advertising on Campaign to his current role at Spotify, and why in the future being a mentor to teenage boys could be his next move...

5 things we learned at Supernova 2016
Promoted
5 things we learned at Supernova 2016

Stephen Graves

Quantcast Supernova gathers future forecasters, advertising experts and medal-winning Olympians to explore the frontiers of tech in marketing. Here's what we discovered...

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