Why marketers should rethink ad success | eBay marks brand refresh | How design can change the world

View in web browser | Add to safe senders list

Campaign: Brands December 08, 2016

Brand news and analysis, powered by Marketing Latest McCann's Harris Diamond urges marketers to rethink definition of success in ads Kate Magee Harris Diamond, chairman and chief executive of McCann Worldgroup, has urged marketers to rethink what is portrayed as a successful life in their ad campaigns in order to better engage with the public. New ASA rules ban HFSS ads in media for under-16s Simon Gwynn Ads for food and drink high in fat, salt or sugar are to be banned in all media aimed at under-16s in new rules introduced by the advertising watchdog. Ebay marks brand refresh with European creative review Shona Ghosh Ebay will kick off a review of its European creative account next year after refreshing its global brand strategy. London's new Design Museum shows how design can change the world As it reopens with new scale and ambition in west London, the Design Museum gives people a chance to reappraise the role design plays in making the world work better. Nils Leonard, Wayne Hemingway, Anya Hindmarch, Deyan Sudjic, John Hegarty and Nic Roope reflect on the power of design. Behind the scenes of Starbucks' CEO transition Steve Barrett Starbucks' SVP of global comms Corey duBrowa outlines strategy behind last week's announcement of the coffee co.'s plan to move former Microsoft exec Kevin Johnson up to CEO as Howard Schultz becomes exec chairman. Costa names new chief marketing officer Simon Gwynn Costa has appointed former senior Cadbury marketer Sarah Barron as chief marketing officer, with immediate effect. Innovation culture is the ability to 'ignore HR and ROI', says Brent Hoberman Shona Ghosh Big brands can only encourage innovation by ditching their usual way of doing business and taking risks - including the ability to "try stuff and fail and ignore HR and ROI". Pornhub holiday ad spoofs John Lewis spot and other seasonal favorites I-Hsien Sherwood Lonely websurfers gift themselves in second annual spot from Officer & Gentleman. From vibrators to colouring books, licensing proves that audiences are young at heart and eager to show it Kelvyn Gardner Motorhead sex toys and Poldark colouring books show why licensing holds such exciting opportunities, writes the UK MD of the Licensing Industry Merchandisers' Association. BuzzFeed snaps up Mondelez content chief Laura Henderson Simon Gwynn Laura Henderson, global head of content and media monetisation at Mondelez International, will join BuzzFeed next month as its senior vice-president of marketing. Rubicon Project aims to tackle ad-blocking by giving users active control Simon Gwynn Advertising network Rubicon Project is launching Project Awesome, a consumer solution that allows users to actively control which types of ads they receive online, and how they receive them. ITV launches ad-free subscription service for ITV Hub Simon Gwynn ITV is rolling out an expansion of its catch-up and on-demand service The ITV Hub with the option for users to pay to not receive ads. Promoted Ask a simple question: what is the cultural ambition? Leo Rayman, Grey London We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor. This week: Grey London's Leo Rayman Promoted A customer-focused breath of fresh air Stephen Maher, MBA Redefine CRM as 'customer relationship moments' and take a 'What's next?' approach Campaign Jobs Global Digital Director - Food & Drink £70000 - £80000 per annum + Great Company Benefits Ultimate Asset, London Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Creative Services Director £60,000 - 65,000 + Car Allowance + Benefits Dahling Ltd, Watford, Hertfordshire Lead Project Manager- Major Publisher £50000 - £60000 per annum + benefits Ultimate Asset, London Account Director / Senior Account Director £55k Hutson Red Triangle, London (Central), London (Greater) Traffic/Studio Manager Up to £35,000 Max Dahling Ltd, London (Central), London (Greater) Senior Strategic Communications Advisor (SIO) £42,709 - £48,984 Home Office, London Field Consultant Competitive Butterfly London, London (Central), London (Greater) UK Market Planner £44-55,000 + excellent benefits package Mars Chocolate UK, Slough, Berkshire Insight Executive - FMCG / Retail £28000 - £30000 per annum + 20% Bonus + Benefits Allexo Search, London

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000