The Annual 2016 | Ad Agency of the Year: Adam & Eve/DDB

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Campaign 18:05 December 15, 2016

The five things you need to know today Most read Advertising Agency of the Year 2016: Adam & Eve/DDB Staff Rivals hoping for an off year from the creative juggernaut were again left disappointed as it delivered a packed highlights reel worthy of a third straight title. Tech Digital Innovation Agency of the Year 2016: SapientRazorfish Staff Runner-up in 2015, SapientNitro went one better this year. The agency ended 2016 combining its resources with Razorfish to form a Publicis Groupe digital powerhouse. Advertising Welcome to Campaign's Annual 2016 Claire Beale Looking back on the past 12 months is a dizzying, disorientating experience. Marketing Brand Story of the Year 2016: Tesco Staff After going off the rails a couple of years ago, the supermarket giant has undergone a period of introspection, changed its ways and shown real signs of rehabilitation. Media Media Agency of the Year 2016: MEC Staff The agency has focused on "full-service behaviour" through an array of collaborations and rolled out initiatives that allow it to stand out from rivals. Also in the news The Lad Bible publisher launches content agency The Lad Bible group has launched a "branded entertainment" agency called Joyride to help brands reach its portfolio of sites, including the Sport Bible and Pretty52. Dropbox makes big mistake with diversity tweet The file hosting service tweeted a picture that largely featured white people as part of a diversity message. Unruly leans on AI to boost digital effectiveness Unruly will integrate an IBM Watson API into its new data-driven offering to up the effectiveness of digital video ads. MediaCom buys majority stake in digital agency Code Computerlove MediaCom has bought a 75% stake in Code Computerlove, the Manchester-based digital agency, thought to be worth at least £12m. Online ads miss target audience nearly half the time Just over half of online ad impressions served in the UK were viewed by a brand's intended target audience, according to an international survey by Nielsen. Promoted Laura and Jason Kenny on using data to win gold Georganna Simpson Quantcast's Supernova gathered media experts and inspiring stars to rethink the rules of advertising in a digital world. In this second instalment of a seven-part video series, we ask Olympic gold cyclists Laura and Jason Kenny why data is so important to their success. Promoted Ask a simple question: what is the cultural ambition? Leo Rayman, Grey London We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor. This week: Grey London's Leo Rayman Campaign Jobs SENIOR ACCOUNT MANAGER - Music and Entertainment agency – up to £38k up to £38k Judi Patton, London (Central), London (Greater) Business Analyst / Product Owner £40000.00 - £50000 per annum + benefits Adam Recruitment, Crewe, Cheshire / Cheshire Business Development Director - UX & Design Services Agency £60-100k (dependent on exp) plus bonus and benefits The Jefferson Group, London (Central), London (Greater) Senior Brand Manager £50,000 per annum Ball & Hoolahan, London Senior Copywriter £30,000-£35,000 + excellent benefits Bespoke Retainment Group, Manchester City Centre Digital Account Director and Social Media Account Director – Soho agency £40-50k depending on experience Judi Patton, London (Central), London (Greater) Marketing and Communications Manager £33,106 per annum NFWI, Abingdon, Oxfordshire Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Field Consultant Competitive Butterfly London, London (Central), London (Greater) Strategy Director @ Fetch Competitive with great benefits package Fetch, London, Shoreditch

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