Nike takes swipe at smartphone generation | Coke marketer praises TV | Fox in bid for Sky

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Campaign Breakfast Briefing December 12, 2016

Latest Nike's Trainspotting-style rants take a swipe at smartphone generation Shona Ghosh A Nike campaign comprising a series of stark spots instructs viewers to stop looking at their phones and get outside. TV offers better ROI than digital, says Coke marketing chief Shona Ghosh Coca-Cola's chief marketing officer, Marcos de Quinto, says TV spend remains "critical" to the brand, resulting in greater sales than any digital channel. Murdoch's 21st Century Fox launches bid for Sky Gideon Spanier Rupert Murdoch's 21st Century Fox has launched a fresh approach to buy the 61% of Sky it does not already own in a deal that values the British pay-TV giant at £18.5bn. Dentsu to abandon its 1951 'devil' rules David Blecken The agency is to remove controversial commandments designed to promote hard work from its staff handbooks. Unilever, Grey, and OMD chiefs among 2017 Outdoor Media Awards judges Suzanne Bidlake Alex Tait, marketing and digital director at Unilever, Leo Rayman, chief executive at Grey London and Aki Mandhar, managing director at OMD UK are among the judges lined up for the 2017 Outdoor Media Awards, run by Campaign and Clear Channel. Promoted How the Netherlands ranks as a global creative powerhouse Invest In Holland Yes, Holland's creative industry ranks among the world's top 10 for trade, jobs and brands. But it doesn't end there... Promoted Brands can be isolationist or collaborative but they must decide Michael Islip, DigitasLBi Businesses choose between interconnectedness or isolation and must invest accordingly Campaign Jobs Project/Client Manager - Global Brand Strategy Consultancy £30,000 to £35,000 + pension + bens package Ann Sharman Recruitment, London (Central), London (Greater) CRM Manager £45,000 per annum Ball & Hoolahan, London Client Service Director £130,000 per annum Elizabeth Norman International, Switzerland Head of Digital Marketing £90,000 - £110,000 PSD Group, Portsmouth, Hampshire Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Senior Account Director £52000 - £55000 per annum + superb benefits The Great & The Good, London Field Consultant Competitive Butterfly London, London (Central), London (Greater) Senior Strategic Communications Advisor (SIO) £42,709 - £48,984 Home Office, London Senior Digital Designer/Art Director Competitive The Bio Agency, London (Central), London (Greater) Account Director - Global Communications Agency - London £50000.00 - £55000.00 per annum + benefits DNA Recruit, London, City of London

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