Paddy Power trolls Southern Rail with Christmas 'cancellation insurance' | The best of 2016: our top 10 news stories | Top 10 press ads of 2016

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Campaign: Brands December 23, 2016

Brand news and analysis, powered by Marketing LATEST Paddy Power trolls Southern Rail with Christmas 'cancellation insurance' Simon Gwynn Paddy Power is giving Southern Rail passengers the chance to mitigate the train company's unreliable services by placing a bet that their train home on Christmas Eve will be cancelled. The best of 2016: our top 10 news stories Simon Gwynn Find out what Campaign readers deemed most clickable. Top 10 press ads of 2016 Staff Harvey Nichols' print ad starring Bo Gilbert, Carlsberg's "90 minute break" and The Guardian's "Independence" take the lead in the top 10 press ads of 2016. Top 10 customer engagement ads of 2016 Staff A mobile game dedicated to helping research into dementia tops this year's list of best customer engagement ads. Fox-Sky deal will reduce dependence on advertising but boost addressable TV Gideon Spanier 21st Century Fox's planned acquisition of Sky would reduce the US media group's dependence on advertising, but ad sales, particularly addressable TV, remains one of the key reasons for the takeover. Creston goes private following £75.8m sale to investment firm DBAY Robert Smith Marcomms group Creston has today gone private following sale of the business to investment firm DBAY Advisors. Promoted The consumer has become unpredictable Georganna Simpson Quantcast's Supernova gathered media experts to rethink the rules of advertising in a digital world. In this fifth instalment of a seven-part video series, we ask how consumer behaviour has changed over the years and how it differs around the world Promoted Brands can be isolationist or collaborative but they must decide Michael Islip, DigitasLBi Businesses choose between interconnectedness or isolation and must invest accordingly Campaign Jobs Head of Communications and Marketing £50,000 - £60,000 per annum + benefits Education Support Partnership, London (Central), London (Greater) New Business Director Depending on Experience Barcroft Media, London (Central), London (Greater) Senior Account Director £60000 - £65000 per annum The Great & The Good, London DIGITAL PROGRAMMATIC SPECIALIST Competitive Poker Stars, London Operations Director Depending on Experience Rankin Photography Ltd, London (Central), London (Greater) Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater) Global Director of Brand Competitive Financial Times, London (Central), London (Greater) Senior Account Manager / Account Director £30-40,000, depending on experience J2, Either Bushey office (near Watford, Hertfordshire) or our central London office Senior PR Account Director, brand communications agency £50000 - £60000 per annum Gabriele Skelton, London Strategist - branding and retail design agency £40000 - £50000 per annum Gabriele Skelton, London

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