Meet the A List | The great media agency transparency debate | Why adland overly worships at youth's altar

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Campaign Sunday Supplement December 04, 2016

In-depth reads from across Campaign, covering brands, agencies and media Meet the A List 2017: Oh, you pretty things Jeremy Lee We're heading back to the 1970s, if A Listers' 2016s are anything to go by. At least we'll have no email to wade through and still have Bowie for company. Hegarty: 'Adland overly worships at the altar of youth' Kate Magee By worshipping at the altar of youth, adland will struggle to move forward. Other creative industries do not have this problem, Sir John Hegarty tells Kate Magee. The great media agency transparency debate Gideon Spanier Leading figures in the industry react to Scott Moorhead's explosive claims last week. Agencies see continued struggle for strong profit margins Esther Carder The pressure on wages caused by a talent shortage, a move towards more project-oriented work and high property costs are conspiring to depress profit margins, according to the latest Kingston Smith survey. Brands take note: trends aren't trendy any more Charles Vallance The spirit of social conservatism that has brought back knitting, book clubs and baking now threatens to disrupt inattentive brands. Why the internet has made advertising redundant Alex Smith Does a wealth of information about brands mean we no longer need advertising, asks Basic Arts' head of strategy. Accenture and Karmarama face a cultural challenge Claire Beale Accenture's acquisition of Karmarama is the first real bite from management consultants eyeing up adland's lunch. Should brands pull ads over editorial coverage? Gurjit Degun Advertisers are under pressure to distance themselves from 'divisive' tabloid coverage. 'Bits on the side' sharpen creativity Mark Elwood Side projects encourage creativity, sharpen the strategic mind and develop business skills. So pursue them - and during working hours. A view from Dave Trott: The death of reason Dave Trott Joy Mangano was a single mother of three, living in Long Island. Promoted Short form digital video is big news for millennials Eleanor Kahn Short form digital video has now become the primary source of news for younger audiences. More than half (52 percent) of 18-24 year olds now prefer it to reading news, according to a new study by AOL. Campaign Jobs Marketing Manager £28-32,000 per annum Pathfinders, Mortlake and Barnes Common, London (Greater) Account Manager/Senior Account Manager Competitive + Benefits Epoch Design, Bristol (City Centre), City of Bristol Senior Digital Designer - London - £50k £40000 - £50000 per annum Mustard Jobs, City Of London Account Director / Senior Account Director £55k Hutson Red Triangle, London (Central), London (Greater) Senior Account Manager - Sales Promotion - FLORIDA, USA £35-40k plus car allowance and rent contribution The Jefferson Group, Florida US / London Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Global Brand & Product Marketing Director (12 months contract) Competitive DHi Group, London (Central), London (Greater) CRM Manager Competitive DHi Group, London Senior PPC Executive Up to £35,000 depending on experience + bonus + benefits AXA PPP Healthcare, Tunbridge Wells, Kent and Bristol Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater)

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