Friday, 2 December 2016

Budweiser partners with Uber for biggest responsible drinking campaign to date | Domino's signs sponsorship deal for The Voice on ITV | How Simeon Qsyea choreographed Bose's dance ad in empty London streets

Campaign: Brands

Campaign: Brands
December 02, 2016
Brand news and analysis, powered by Marketing

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Budweiser partners with Uber for biggest responsible drinking campaign to date
Budweiser partners with Uber for biggest responsible drinking campaign to date

Simon Gwynn

Budweiser has teamed up with Uber for the latest iteration of its campaign against drink-driving in the run-up to Christmas.

Domino's signs sponsorship deal for The Voice on ITV
Domino's signs sponsorship deal for The Voice on ITV

Simon Gwynn

Domino's will sponsor singing talent show The Voice when it moves to ITV in January.

How Simeon Qsyea choreographed Bose's dance ad in empty London streets
How Simeon Qsyea choreographed Bose's dance ad in empty London streets

Kate Magee

Qsyea choreographed the new Bose spot, "Get closer", by Grey London, which shows a girl dancing in deserted London streets.

KFC brings gamers and grimers together in Facebook Live video first
KFC brings gamers and grimers together in Facebook Live video first

Simon Gwynn

KFC has taken aim at the decline of split-screen video gaming in a social campaign, created by BBH Live, that brought gaming and grime stars together to play games on a specially constructed couch.

Wes Anderson sets the bar high in H&M's Christmas ad
Wes Anderson sets the bar high in H&M's Christmas ad

Be On

Social video expert Be On reviews the latest viral by H&M.

Vauxhall hooks fans up with football stars over FaceTime
Vauxhall hooks fans up with football stars over FaceTime

Simon Gwynn

Vauxhall brought in international footballers including Jamie Vardy and Gary Cahill to call up competition winners on FaceTime, thanking them for their support.

Mr and Mrs Claus pop up for a second time in Iceland's Christmas ad
Mr and Mrs Claus pop up for a second time in Iceland's Christmas ad

Simon Gwynn

Iceland will today become the last big food retailer to launch its Christmas campaign, choosing to delay the launch until December in a bid to avoid "festive fatigue".

Jan Gooding to take on inclusion and diversity role at Aviva
Jan Gooding to take on inclusion and diversity role at Aviva

Gurjit Degun

Jan Gooding, the group brand director at Aviva, has been named global inclusion director at the insurance company.

In the new world order, brands' role in saving the planet just got bigger
In the new world order, brands' role in saving the planet just got bigger

Chris Gorell Barnes

Brands can profit by taking a stand on issues such as climate change, writes Adjust Your Set's chief executive Chris Gorell Barnes.

Why we need to change the way we market to women
Why we need to change the way we market to women

Elizabeth Kesses

Following this week's Body Confidence event the author and self-esteem advocate Elizabeth Kesses argues brands must do more to portray women realistically in advertising and the media.

Brands axe ad-serving rosters by a third
Brands axe ad-serving rosters by a third

Omar Oakes

The average number of ad-serving companies working with global brands has dropped by a third, according to new research.

Starbucks CEO Schultz steps down to lead high-end coffee shops
Starbucks CEO Schultz steps down to lead high-end coffee shops

Omar Oakes

Howard Schultz is stepping down as chief executive of Starbucks and will instead lead the company's effort to build a range of high-end coffee shops.

Wins this week: AA, Visa, Tennent's, Nando's and more
Wins this week: AA, Visa, Tennent's, Nando's and more

Staff

Campaign's weekly round-up of account moves in advertising and media

Hive and British Gas unveil first joint campaign with Christmas tearjerker
Hive and British Gas unveil first joint campaign with Christmas tearjerker

Shona Ghosh

British Gas has joined forces with sub-brand Hive for the first time, releasing an emotional Christmas ad to push the smart home proposition.

Ask Bullmore: How should I handle public criticism about my company?
Ask Bullmore: How should I handle public criticism about my company?

Jeremy Bullmore

I am a marketing director at a major online brand, and friends on Facebook have taken to posting on my page with customer service problems.

Campaign Viral Chart: LG's ad with animal selfies is most shared
Campaign Viral Chart: LG's ad with animal selfies is most shared

Unruly

LG's video showing a man taking selfies with wild animals was the most viral ad this week. Christmas ads from the UK and abroad also made the top ten list.

Digital Dilemmas: Problem shared, problem solved
Promoted
Digital Dilemmas: Problem shared, problem solved

Matt Swan, Affiliate Window

Campaign asks the experts to answer your key questions...

Thinkboxes winner September/October 2016: Maltesers
Promoted
Thinkboxes winner September/October 2016: Maltesers

Thinkbox

Winner for September/October 2016

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