MoFilm expands creative team as it looks to offer more personalised service | Nike steps away from its classic advertising formula

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Campaign: Agencies December 16, 2016

Latest MoFilm expands creative team as it looks to offer more personalised service Maisie McCabe MoFilm, the crowd-sourcing platform, is shifting its strategy to deliver a more curated offer and has hired Trak Ellis-Hill as the first creative director of its London office. Nike steps away from its classic advertising formula Be On Social video experts Be On reviews the latest viral by Nike. Fine writing blurs the line between marketing and art Susan Treacy, the D&AD 2017 Writing for Advertising jury president, explains what she is looking for at next year's awards. Top 10 lookalikes of 2016 Staff Campaign compiles the best lookalikes from the marcoms industry in our Annual edition. Campaign Christmas quiz 2016 Staff How well do you remember the year that was in advertising and marketing? Take our annual Christmas quiz to find out. The 10 Essential Advertising People of the Year: No. 6 Deborah Wahl I-Hsien Sherwood The CMO of McDonald's USA directed the ending of an old partnership and the beginning of a new agency. The 10 Essential Advertising People of the Year: No. 5 Kevin Roberts Douglas Quenqua In a banner year for unevolved men, Saatchi & Saatchi's chairman reminded us how high the problem still goes. Wins this week: EasyJet, BMW, Boots Staff Campaign's weekly round-up of account moves across advertising and media. The best agency Christmas cards of 2016 Alex Player Christmas is a time to be humble, happy, thoughtful and reflective - all of which have been captured in this year's agency Christmas card round-up. Which is your favourite? Promoted Laura and Jason Kenny on using data to win gold Georganna Simpson Quantcast's Supernova gathered media experts and inspiring stars to rethink the rules of advertising in a digital world. In this second instalment of a seven-part video series, we ask Olympic gold cyclists Laura and Jason Kenny why data is so important to their success. The Work Thomson "Moments" by Rainey Kelly Campbell Roalfe/Y&R The "Moments" campaign is Thomson's last before its rebrand to TUI in late 2017. Aldi "Kevin's adventure continues" by McCann Worldgroup UK The carrot is back in his third starring role in Aldi's Christmas 2016 campaign. Promoted A Dutch view of the European project Dan Colgan, BSUR Independent international agency BSUR works with clients on a global scale and its Dutch sensibilities of being outward-looking and employing collective thinking inspire its work Campaign Jobs Account Manager - design agency with luxury clients, E1 £30000 per annum Gabriele Skelton, London Senior Account Director £60000 - £65000 per annum The Great & The Good, London Senior Account Director - CRM £55000 - £58000 per annum + comprehensive benefits package* The Great & The Good, London Senior Account Director £65000 - £68000 per annum + exceptional benefits The Great & The Good, London SEO Executive £25k Dot-Gap, London (Central), London (Greater) Creative Director - Brand & Design Consultancy £65-75k plus benefits The Jefferson Group, Liverpool, Merseyside Account Manager/Senior Account Manager Competitive + Benefits Epoch Design, Bristol (City Centre), City of Bristol Creative artworker 25-35k dependent on experience. Verve Marketing London Ltd, London (Greater) Creative Director Competitive + Bonus Mind Gym, London (West), London (Central) Digital Designers - Permanent and Freelance DoE IBTimes Company Ltd, Canary Wharf, London (Greater)

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