Friday, 16 December 2016

MoFilm expands creative team as it looks to offer more personalised service | Nike steps away from its classic advertising formula

Campaign: Agencies

Campaign: Agencies
December 16, 2016

Latest

MoFilm expands creative team as it looks to offer more personalised service
MoFilm expands creative team as it looks to offer more personalised service

Maisie McCabe

MoFilm, the crowd-sourcing platform, is shifting its strategy to deliver a more curated offer and has hired Trak Ellis-Hill as the first creative director of its London office.

Nike steps away from its classic advertising formula
Nike steps away from its classic advertising formula

Be On

Social video experts Be On reviews the latest viral by Nike.

Fine writing blurs the line between marketing and art
Fine writing blurs the line between marketing and art

Susan Treacy, the D&AD 2017 Writing for Advertising jury president, explains what she is looking for at next year's awards.

Top 10 lookalikes of 2016
Top 10 lookalikes of 2016

Staff

Campaign compiles the best lookalikes from the marcoms industry in our Annual edition.

Campaign Christmas quiz 2016
Campaign Christmas quiz 2016

Staff

How well do you remember the year that was in advertising and marketing? Take our annual Christmas quiz to find out.

The 10 Essential Advertising People of the Year: No. 6 Deborah Wahl
The 10 Essential Advertising People of the Year: No. 6 Deborah Wahl

I-Hsien Sherwood

The CMO of McDonald's USA directed the ending of an old partnership and the beginning of a new agency.

The 10 Essential Advertising People of the Year: No. 5 Kevin Roberts
The 10 Essential Advertising People of the Year: No. 5 Kevin Roberts

Douglas Quenqua

In a banner year for unevolved men, Saatchi & Saatchi's chairman reminded us how high the problem still goes.

Wins this week: EasyJet, BMW, Boots
Wins this week: EasyJet, BMW, Boots

Staff

Campaign's weekly round-up of account moves across advertising and media.

The best agency Christmas cards of 2016
The best agency Christmas cards of 2016

Alex Player

Christmas is a time to be humble, happy, thoughtful and reflective - all of which have been captured in this year's agency Christmas card round-up. Which is your favourite?

Laura and Jason Kenny on using data to win gold
Promoted
Laura and Jason Kenny on using data to win gold

Georganna Simpson

Quantcast's Supernova gathered media experts and inspiring stars to rethink the rules of advertising in a digital world. In this second instalment of a seven-part video series, we ask Olympic gold cyclists Laura and Jason Kenny why data is so important to their success.

The Work

Thomson
Thomson "Moments" by Rainey Kelly Campbell Roalfe/Y&R

The "Moments" campaign is Thomson's last before its rebrand to TUI in late 2017.

Aldi
Aldi "Kevin's adventure continues" by McCann Worldgroup UK

The carrot is back in his third starring role in Aldi's Christmas 2016 campaign.

A Dutch view of the European project
Promoted
A Dutch view of the European project

Dan Colgan, BSUR

Independent international agency BSUR works with clients on a global scale and its Dutch sensibilities of being outward-looking and employing collective thinking inspire its work

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Digital Designers - Permanent and Freelance DoE IBTimes Company Ltd, Canary Wharf, London (Greater)
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