Thursday 22 December 2016

Top 10 media planners of 2016 | Publicis Media does best out of Mars' £400m media review

Campaign 18:05

Campaign 18:05
December 22, 2016
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Top 10 media planners of 2016
Top 10 media planners of 2016

Staff

Sue Unerman, Mike Florence and Verra Budimlija take the first three places in Campaign's top media planners of 2016.

Tech
Uber forced to halt self-driving car trials in California
Uber forced to halt self-driving car trials in California

Simon Gwynn

Uber has been made to cease a trial of its semi-autonomous vehicles in San Francisco after the California Department of Motor Vehicles revoked the registrations for its 16 cars.

Advertising
Why agencies' relationships with brands are fracturing
Why agencies' relationships with brands are fracturing

Tina Fegent

Are agencies guilty of not adapting to their customers' needs? Marketing and procurement consultant Tina Fegent examines the issue.

Marketing
Market research horror stories featuring Coke, Microsoft, HSBC and more
Market research horror stories featuring Coke, Microsoft, HSBC and more

Ray Beharry

Some of the world's top brands have made costly missteps because they didn't know their markets well enough, says Ray Beharry, start-up adviser and head of marketing at Pollfish.

Media
Publicis Media does best out of Mars' £400m media review
Publicis Media does best out of Mars' £400m media review

Gideon Spanier

Publicis Media has done best out of Mars' media-buying review, landing the lion's share of the estimated £400m business in seven major markets.

 

Also in the news
Top 10 planners of 2016

Craig Mawdsley and Bridget Angear, the joint chief strategy officers at Abbott Mead Vickers BBDO, are number one in the top 10 planners of 2016.

Top 10 outdoor ads of 2016

World-class illustrators and craftsmen transformed a filming location for Game of Thrones in Northern Ireland.

Comparethemarket.com unveils 'Frozen' Christmas Day ad

Comparethemarket.com has unveiled its Christmas Day ad campaign - a spot themed around the movie Frozen, starring baby Oleg and his friend Ayana.

When conflict is a good idea
Promoted
When conflict is a good idea

Gijsbregt Vijn and Rogier Heijning, Lemon Scented Tea

Amsterdam-based creative agency Lemon Scented Tea specialises in storytelling and uses the idea of conflict associated with a brand to engage audiences and stir their emotions

Stop acting like toddlers: get it together
Promoted
Stop acting like toddlers: get it together

Mark Creighton, Dentsu Aegis Network UK & Ireland

Your collaborative mindset and agile organisation structure will fuel interconnectedness

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