Friday, 9 December 2016

Havas Media's Natasha Murray to join Guardian News & Media | Robots probably not going to take your job, says IBM innovation director

Campaign 18:05

Campaign 18:05
December 09, 2016
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Havas Media's Natasha Murray to join Guardian News & Media
Havas Media's Natasha Murray to join Guardian News & Media

Gurjit Degun

Natasha Murray, managing director at Havas Media UK, is joining Guardian News & Media as director of client partnership.

Tech
Robots probably not going to take your job, says IBM innovation director
Robots probably not going to take your job, says IBM innovation director

Shona Ghosh

There will always be room for strategists in marketing - even if the robots are coming for the media planners.

Advertising
Beats by Dre reveals global ensemble of sporting stars for 'Be heard' brand campaign
Beats by Dre reveals global ensemble of sporting stars for 'Be heard' brand campaign

Omar Oakes

Beats by Dre has employed an international cast of 23 household sporting names to front its new brand campaign "Be heard".

Marketing
McDonald's to move international base to London
McDonald's to move international base to London

Gurjit Degun

McDonald's, the fast-food chain, is moving its non-US operations base to London from Luxembourg.

Media
MEC picks up DWP planning brief
MEC picks up DWP planning brief

Gurjit Degun

The Department for Work and Pensions has appointed MEC to handle its media planning business after a competitive pitch process.

 

Also in the news
Mountain Riders "Untouchable cars" by JWT

Snow sculptures have been built on top of cars at ski resorts to make people think twice about driving and to highlight how using cars for short journeys in the mountains is harming the environment.

How TSB is building a 21st century bank

As the rise of digital-first banks such as Monzo and Atom Bank will attest, British retail banks have been slow to modernise.

Facebook admits measurement errors for the third time

Facebook has admitted more discrepancies may exist in mobile search, and the way it counts user reactions to live video.

A media first: the great SoundCloud Go giveaway
Promoted
A media first: the great SoundCloud Go giveaway

Getmemedia

Develop a music-led marketing strategy by being the first brand to give the gift of music to millennials on SoundCloud...

Brands can be isolationist or collaborative but they must decide
Promoted
Brands can be isolationist or collaborative but they must decide

Michael Islip, DigitasLBi

Businesses choose between interconnectedness or isolation and must invest accordingly

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