Wes Anderson directs H&M's blockbuster Christmas ad | 'This girl can' marketer urges advertisers to embrace 'beautiful honesty' | Hyundai mulls direct deal with Google on digital spend

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Campaign: Brands December 03, 2016

Brand news and analysis, powered by Marketing Most read Wes Anderson directs H&M's blockbuster Christmas ad Brittaney Kiefer Wes Anderson has directed H&M's festive ad about a train journey on Christmas Eve starring actor Adrien Brody. 'This girl can' marketer urges advertisers to embrace 'beautiful honesty' Nicola Kemp Tanya Joseph, the director of business partnerships at Sport England and the marketer behind the "This girl can" campaign, has urged advertisers to ditch the bullshit and recognise that images of real women can be aspirational. Hyundai mulls direct deal with Google on digital spend Shona Ghosh Hyundai and sister brand Kia are considering negotiating their global digital adspend directly with Google. Carlsberg aims to upgrade brand perception with Danish-inspired packaging revamp for Export Simon Gwynn Carlsberg is introducing a design overhaul for its premium variant, Carlsberg Export, in a bid to move the brand's associations beyond its famous "Probably the best..." campaign. Estée Lauder launches on Facebook Messenger for 60-minute deliveries Gurjit Degun The Estée Lauder Companies, which owns the Bobbi Brown and Clinique brands, is launching on Facebook Messenger in the UK. Co-op's brand relaunch is shooting too high Helen Edwards The Co-op might be trying to tick one brand relaunch box too many. Christmas 2016 ads: the best so far Staff Buster the Boxer, Mrs Claus, a doll that comes to life and an adventurous carrot feature in this year's Christmas ads. Campaign rounds up the best ads from the season. Diageo hires Nestlé's Gawain Owen as first head of programmatic Simon Gwynn Drinks giant Diageo has signalled its belief in the importance of programmatic by hiring its first executive to head up the format, Nestlé digital marketer Gawain Owen. Mondelez appoints new global media and e-commerce leaders Simon Gwynn FMCG giant Mondelez has made two senior appointments in a move that sees responsibility for e-commerce separated from media. Nando's moves into content publishing with Adjust Your Set appointment Shona Ghosh Nando's has appointed content marketing agency Adjust Your Set, as it looks to become a brand publisher. Promoted Laura and Jason Kenny on using data to win gold Georganna Simpson Quantcast's Supernova gathered media experts and inspiring stars to rethink the rules of advertising in a digital world. In this second instalment of a seven-part video series, we ask Olympic gold cyclists Laura and Jason Kenny why data is so important to their success. Promoted Stop acting like toddlers: get it together Mark Creighton, Dentsu Aegis Network UK & Ireland Your collaborative mindset and agile organisation structure will fuel interconnectedness Campaign Jobs Global Digital Director - Food & Drink £70000 - £80000 per annum + Great Company Benefits Ultimate Asset, London Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Creative Services Director £60,000 - 65,000 + Car Allowance + Benefits Dahling Ltd, Watford, Hertfordshire Lead Project Manager- Major Publisher £50000 - £60000 per annum + benefits Ultimate Asset, London Traffic/Studio Manager Up to £35,000 Max Dahling Ltd, London (Central), London (Greater) Global Brand & Product Marketing Director (12 months contract) Competitive DHi Group, London (Central), London (Greater) CRM Manager Competitive DHi Group, London Senior PPC Executive Up to £35,000 depending on experience + bonus + benefits AXA PPP Healthcare, Tunbridge Wells, Kent and Bristol Brand & Innovation Consultant Competitive Package + Bonus & Benefits Butterfly London, London (South West) & London (Greater) Junior Insight Executive - Digital Agency - London £23000.00 per annum DNA Recruit, London

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