Top 10 marketers of 2016 | Unilever to buy haircare brand part-owned by Jennifer Aniston | Facebook admits fourth measurement error

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Campaign: Brands December 19, 2016

Brand news and analysis, powered by Marketing LATEST Top 10 marketers of 2016 Staff Unilever's Aline Santos has made her presence felt in a big way, landing her first place in our list of top marketers. Unilever to buy haircare brand part-owned by Jennifer Aniston Omar Oakes Unilever has agreed to buy Living Proof, the premium hair care business that counts Jennifer Aniston among its investors. Facebook admits fourth measurement error Simon Gwynn Facebook has revealed that it has made a fourth measurement error, this time affecting publishers using Instant Articles. It's 'like receiving an award from god': Adam & Eve/DDB, PHD and Channel 4 on their Annual success Georgina Brazier Campaign spoke to this year's winners including Adam & Eve/DDB, Channel 4, PHD and TMW to find out what winning awards in the Annual means to them. How Coca-Cola and Snapchat revived the Christmas card for Millennials To showcase innovation and good practice, Campaign is publishing the best case studies from this year's Marketing New Thinking Awards, held in association with Sky Media. As Christmas Day draws ever closer, it's fitting to highlight Coca-Cola's Snapchat "Christmas card", which won the Cultural Shift category. Labour: government must have oversight of Google and Facebook's algorithms Simon Gwynn The algorithms used by tech firms for everything from search results to social timelines should be transparent and subject to regulation, Labour's shadow business minister has said. Asda brings the royals together in cheeky late contender for year's most entertaining Christmas ad Simon Gwynn Asda has launched a late addition to 2016's Christmas advertising banquet, with a film depicting Christmas at the Windsors. A better form of digital targeting Andy Gallagher Do you feel haunted by your online behaviour, constantly followed by the same banner ads? Andy Gallagher at Kantar Millward Brown says brands will have the tools to improve the user experience in 2017. Promoted A broad-minded outlook makes brands matter in culture Nic Owen, 72andSunny Amsterdam Full-service creative company 72andSunny Amsterdam is inspired by the city's broad-minded outlook to help it produce work that makes brands matter in culture Promoted Brands can be isolationist or collaborative but they must decide Michael Islip, DigitasLBi Businesses choose between interconnectedness or isolation and must invest accordingly Campaign Jobs Senior Account Director £60000 - £65000 per annum The Great & The Good, London Trade Marketing Executive £23000 - £27000 per annum Charter Selection, London Marketing Manager £35000 per annum Charter Selection, London Brand Manager, Restaurant/Food, London, 40 – 45k £40000 - £45000 per annum Charter Selection, London Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Marketing and Communications Manager £33,106 per annum NFWI, Abingdon, Oxfordshire Field Consultant Competitive Butterfly London, London (Central), London (Greater) Senior Strategic Communications Advisor (SIO) £42,709 - £48,984 Home Office, London Brand and People Manager Competitive Bridge Training & Events, London CRM Manager Competitive DHi Group, London

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