Birds Eye CMO moves to Kraft Heinz | Asos picks fashion tech start-ups | Lego launches new business structure

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Campaign: Brands December 07, 2016

Brand news and analysis, powered by Marketing Latest Birds Eye's CMO Steve Chantry to oversee UK marketing at Kraft Heinz Kate Magee Birds Eye's UK chief marketing officer Steve Chantry is leaving to join Kraft Heinz, in charge of its UK and Ireland marketing operation. Asos picks fashion tech start-ups for accelerator scheme Simon Gwynn A start-up billed as developing "the world's first truly smart conversational interfaces" is one of three businesses chosen to participate in an accelerator programme being launched by Asos along with Wayra UK. Lego launches new business structure to support brand's growth beyond toys Simon Gwynn Lego has announced the creation of a new entity, the Lego Brand Group, designed to bolster the potential of a brand with an increasing presence in entertainment, education and media. National Lottery Christmas campaign thanks players for transforming the nation Simon Gwynn The National Lottery's Christmas ad, which launches tomorrow, is a 40-second animated film that celebrates the transformative effect of Lottery funding on people and places across the UK. Xbox creates Dead Rising 4 trailer in Christmas lights Shona Ghosh Xbox has created a series of Christmas light installations which act as a trailer for zombie shooter Dead Rising 4. Halloween event billboard banned by ASA for being too scary for children Simon Gwynn A visitor attraction in Gloucester has been rapped by the Advertising Standards Authority over a billboard ad for its Halloween festival, Frightmare. Less than 20% of UK ads feature ethnic minorities, says Lloyds Bank survey Omar Oakes Less than one in five people featured in UK ads last year were from ethnic minority groups, according to new research by Lloyds Banking Group. Samsung Gear S3 choir takes over Piccadilly Circus' Eros statue Shona Ghosh Samsung is sponsoring an international choir to sing festive songs every evening in central London to push its Gear S3 smartwatch for Christmas. Commerce disrupted: why no brand is immune from evolution in tech Hannah Mirza Technology is transforming the retail landscape. Hannah Mirza, global head of partnerships at MediaCom, proposes a route map. Movers and shakers: Adam & Eve/DDB, Newsworks, Marketing Academy, Aviva, WCRS and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Promoted Brands can be isolationist or collaborative but they must decide Michael Islip, DigitasLBi Businesses choose between interconnectedness or isolation and must invest accordingly Promoted Short form digital video is big news for millennials Eleanor Kahn Short form digital video has now become the primary source of news for younger audiences. More than half (52 percent) of 18-24 year olds now prefer it to reading news, according to a new study by AOL. Campaign Jobs Global Digital Director - Food & Drink £70000 - £80000 per annum + Great Company Benefits Ultimate Asset, London Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Creative Services Director £60,000 - 65,000 + Car Allowance + Benefits Dahling Ltd, Watford, Hertfordshire Lead Project Manager- Major Publisher £50000 - £60000 per annum + benefits Ultimate Asset, London Account Director / Senior Account Director £55k Hutson Red Triangle, London (Central), London (Greater) Traffic/Studio Manager Up to £35,000 Max Dahling Ltd, London (Central), London (Greater) Senior Strategic Communications Advisor (SIO) £42,709 - £48,984 Home Office, London Field Consultant Competitive Butterfly London, London (Central), London (Greater) UK Market Planner £44-55,000 + excellent benefits package Mars Chocolate UK, Slough, Berkshire Content Manager £25k - 30k per year 24 Seven Inc, London

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