Monday 19 December 2016

Top 10 commercial chiefs of 2016 | Diary of an agency start-up: Pressing the flesh on our roadshow

Campaign: Media

Campaign: Media
December 19, 2016
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Top 10 commercial chiefs of 2016
Top 10 commercial chiefs of 2016

Staff

Facebook's Steve Hatch has been an inspirational leader and communicator, bringing him to the top of this year's list of best commercial chiefs.

Diary of an agency start-up: Pressing the flesh on our roadshow
Diary of an agency start-up: Pressing the flesh on our roadshow

Henry Daglish

Henry Daglish, the founder of Bountiful Cow, is writing a diary for Campaign about his media agency start-up and this is his second instalment.

How do you predict trends after one of the most unpredictable years?
How do you predict trends after one of the most unpredictable years?

Alex Smith

The only certainty for 2017 is uncertainty, writes Alex Smith.

Facebook admits fourth measurement error
Facebook admits fourth measurement error

Simon Gwynn

Facebook has revealed that it has made a fourth measurement error, this time affecting publishers using Instant Articles.

Top 10 TV and cinema ads of 2016
Top 10 TV and cinema ads of 2016

Staff

Channel 4 takes the top spot with a dazzling, life-affirming ad for the Paralympics.

It's 'like receiving an award from god': Adam & Eve/DDB, PHD and Channel 4 on their Annual success
It's 'like receiving an award from god': Adam & Eve/DDB, PHD and Channel 4 on their Annual success

Georgina Brazier

Campaign spoke to this year's winners including Adam & Eve/DDB, Channel 4, PHD and TMW to find out what winning awards in the Annual means to them.

Group M appoints European heads for data business m[Platform]
Group M appoints European heads for data business m[Platform]

Simon Gwynn

Group M has appointed Alex Stil and Sebastiaan Moesman as EMEA president and vice president respectively of its newly launched data business, m[Platform].

Ore Oduba's Strictly win attracts 13.1 million viewers
Ore Oduba's Strictly win attracts 13.1 million viewers

Gurjit Degun

Ore Oduba, the BBC sports presenter, helped the broadcaster attract a peak audience of 13.1 million for Strictly Come Dancing on Saturday night.

New roster means Government 'will ask rather than instruct' agencies
New roster means Government 'will ask rather than instruct' agencies

Sam Burne James

The new Government Communication Service roster is designed to allow agencies to suggest how to solve problems, rather than simply being commissioned to enact already formed plans, according to Government comms chief Alex Aiken.

How Coca-Cola and Snapchat revived the Christmas card for Millennials
How Coca-Cola and Snapchat revived the Christmas card for Millennials

To showcase innovation and good practice, Campaign is publishing the best case studies from this year's Marketing New Thinking Awards, held in association with Sky Media. As Christmas Day draws ever closer, it's fitting to highlight Coca-Cola's Snapchat "Christmas card", which won the Cultural Shift category.

Ask a simple question: what is the cultural ambition?
Promoted
Ask a simple question: what is the cultural ambition?

Leo Rayman, Grey London

We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor. This week: Grey London's Leo Rayman

Stop acting like toddlers: get it together
Promoted
Stop acting like toddlers: get it together

Mark Creighton, Dentsu Aegis Network UK & Ireland

Your collaborative mindset and agile organisation structure will fuel interconnectedness


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