Best agency Christmas cards | YouTube upfronts | Keep shooting sacred cows

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Campaign: Agencies December 13, 2016

Latest The best agency Christmas cards of 2016 Alex Player Christmas is a time to be humble, happy, thoughtful and reflective - all of which have been captured in this year's agency Christmas card round-up. Which is your favourite? YouTube pushes British content and working 'alongside TV' at UK upfronts Gideon Spanier Distinctly British. Almost humble. Eager to work "alongside TV". Could this really be YouTube's UK upfronts? Tim Lefroy: Keep shooting sacred cows Tim Lefroy As he steps down as chief executive of the Advertising Association, Tim Lefroy reflects on seven years as the industry's cheerleader and conscience, and salutes those at the front who continue to adapt and challenge norms. Imagining other people's lives is a crucial marketing skill Craig Mawdsley You don't have to be a factory worker living on a sink estate in Rochdale to understand the lives of others. Maurice Lévy's office listed on Airbnb in festive Publicis Groupe video Omar Oakes Publicis Groupe boss Maurice Lévy has offered up his vacant office as an Airbnb room in his Christmas message this year. Ad creatives make 'disabled' Nutcracker soldiers for veterans' charity campaign Simon Gwynn Pilgrim Bandits, a charity that supports wounded soldiers, has teamed up with a pair of advertising creatives to develop a new version of a traditional Christmas decoration that serves as a reminder of the sacrifices made my many who serve in the military. Elton John launches music video competition with YouTube Simon Gwynn Elton John is launching a global competition to create official music videos for three of his classic songs: Rocket Man, Tiny Dancer and Benny and the Jets. Senior creatives urged to give new talent a book crit for Christmas Simon Gwynn Three creatives have launched a project calling on ad agency staffers to "save a turkey, roast a creative" by offering a book crit to creatives looking to break into the industry. The ten worst marketing metaphors of 2016 Michael Sugden In what is becoming a proud end-of-year tradition, Michael Sugden, the CEO of VCCP, once again skewers the most irritating language used by marketers and agency folk. This time it's the turn of those bum-clenchingly bad metaphors. Skittles returns to Super Bowl for third consecutive year I-Hsien Sherwood Adam&eveDDB will create the celebrity-free "Taste the Rainbow" spot All I want for Christmas is.... a mobile-first ad campaign Chris Hicks Chris Hicks reviews a selection from this year's crop of Christmas ads through a mobile-first lens. Promoted 'Give people responsibility to take control, they always go the extra mile' Chris Forrester Antje Derks Spotify's Chris Forrester tells Phil Hall about his journey selling advertising on Campaign to his current role at Spotify, and why in the future being a mentor to teenage boys could be his next move... The Work Three "Make the air fair" by BPL Three UK has turned Sharon White, the chief executive at Ofcom, into a superhero in a bid to get her to use her powers to impose a 30% cap on the amount of airwaves owned by any one network. Trending The UK's favourite ads of 2016 Gail Kemp The awards shows identify the industry's favourite campaigns, but what do the people who really count - the punters - think? Gail Kemp reveals what has caught the public's attention in Adwatch of the Year Nike's Trainspotting-style rants take a swipe at smartphone generation Shona Ghosh A Nike campaign comprising a series of stark spots instructs viewers to stop looking at their phones and get outside. Promoted We must only interconnect Matthew Heath, LIDA The seamless experience that consumers now demand of brands starts with marketers' seamless approach Campaign Jobs Account Manager - design agency with luxury clients, E1 £30000 per annum Gabriele Skelton, London Senior Account Director £60000 - £65000 per annum The Great & The Good, London Senior Account Director - CRM £55000 - £58000 per annum + comprehensive benefits package* The Great & The Good, London Senior Account Director £65000 - £68000 per annum + exceptional benefits The Great & The Good, London SEO Executive £25k Dot-Gap, London (Central), London (Greater) Creative Director - Brand & Design Consultancy £65-75k plus benefits The Jefferson Group, Liverpool, Merseyside Senior Digital Designer/Art Director Competitive The Bio Agency, London (Central), London (Greater) Senior UX Consultant Competitive The Bio Agency, London (Central), London (Greater) Account Manager/Senior Account Manager Competitive + Benefits Epoch Design, Bristol (City Centre), City of Bristol Creative Competitive Rankin Photography Ltd, London (Central), London (Greater)

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