Media Agency of the Year 2016: MEC | Media Network of the Year 2016: PHD

View in web browser | Add to safe senders list

Campaign: Media December 17, 2016

Media news and analysis, powered by Media Week Most read Media Agency of the Year 2016: MEC Staff The agency has focused on "full-service behaviour" through an array of collaborations and rolled out initiatives that allow it to stand out from rivals. Media Network of the Year 2016: PHD Staff PHD secured $4bn in pitch wins, including the huge Volkswagen consolidation, and has also been busy winning awards and expanding globally. Channel 4 to air 50mph freefall dive stunt as live ad break for 'Assassin's Creed' Shona Ghosh Channel 4 is hoping for its own Red Bull "Stratos" moment by airing a live stunt to promote the upcoming Assassin's Creed release in cinemas. TV offers better ROI than digital, says Coke marketing chief Shona Ghosh Coca-Cola's chief marketing officer, Marcos de Quinto, says TV spend remains "critical" to the brand, resulting in greater sales than any digital channel. The Lad Bible publisher launches content agency Shona Ghosh The Lad Bible group has launched a "branded entertainment" agency called Joyride to help brands reach its portfolio of sites, including the Sport Bible and Pretty52. Campaign of the Year 2016: Channel 4 'We're the superhumans' Staff The high bar set by 2012's 'Meet the superhumans' pushed 4Creative, the broadcaster's in-house agency, to produce something even more outstanding. YouTube viewing on TV doubles in one year Gurjit Degun The number of people watching YouTube on TV has more than doubled in the past year, according to Matt Brittin, Google's president for EMEA business and operations. MediaCom buys majority stake in digital agency Code Computerlove Omar Oakes MediaCom has bought a 75% stake in Code Computerlove, the Manchester-based digital agency, thought to be worth at least £12m. YouTube pushes British content and working 'alongside TV' at UK upfronts Gideon Spanier Distinctly British. Almost humble. Eager to work "alongside TV". Could this really be YouTube's UK upfronts? Henry Daglish: The big media networks are suffocating creativity Henry Daglish Agencies are becoming less creative and less successful, but there are ways they can do better, Henry Daglish writes. Promoted Ask a simple question: what is the cultural ambition? Leo Rayman, Grey London We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor. This week: Grey London's Leo Rayman Promoted Stop acting like toddlers: get it together Mark Creighton, Dentsu Aegis Network UK & Ireland Your collaborative mindset and agile organisation structure will fuel interconnectedness Campaign Jobs Head of Advanced Analytics Competitive iProspect, London (Central), London (Greater) PPC Account Director Competitive iProspect, Regent's Park, London (Greater) Media Manager – Direct Response Competitive + Benefits package Bray Leino, Filleigh, North Devon OR Bristol Associate Media Director Competitive (depending on experience) + Benefits Bray Leino, Filleigh, North Devon Strategy Director @ Fetch Competitive with great benefits package Fetch, London, Shoreditch Performance Account Manager Competitive Amplifi, London (North), London (Greater) Social Media Team Leader £24,538 per annum + benefits Northern Rail, York Assistant Web and Publishing Officer £23,988 - £26,866 Competition and Markets Authority, London Account Director Competitive with great benefits package Fetch, London, Shoreditch Ad Operations Executive Competitive with great benefits package Fetch, London (East), London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000