Creative Marketer of the Year 2016: Ikea | Campaign of the Year 2016: Channel 4 'We're the superhumans' | Brand Story of the Year 2016: Tesco

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Campaign: Brands December 15, 2016

Brand news and analysis, powered by Marketing Latest Creative Marketer of the Year 2016: Ikea Staff The Swedish retailer has injected new life into a three-year-old campaign, showing that taking a long-term approach to brand-building does pay off. Campaign of the Year 2016: Channel 4 'We're the superhumans' Staff The high bar set by 2012's 'Meet the superhumans' pushed 4Creative, the broadcaster's in-house agency, to produce something even more outstanding. Brand Story of the Year 2016: Tesco Staff After going off the rails a couple of years ago, the supermarket giant has undergone a period of introspection, changed its ways and shown real signs of rehabilitation. Disruptor of the Year 2016: Amazon Staff The all-conquering global department store has reinvented shopping habits and forced rivals to rebuild from the ground up after taking a wrecking ball to every high street. Welcome to Campaign's Annual 2016 Claire Beale Looking back on the past 12 months is a dizzying, disorientating experience. Kuoni marketing boss: Brexit and terror will never undermine UK's thirst for travel Simon Gwynn Neither the weak pound nor security threats will be enough to turn Brits away from international adventures, the marketing director of premium travel company Kuoni told Campaign, as it prepares the launch a visually distinctive TV campaign on Christmas Day. EasyJet set to appoint MRM Meteorite for Euro CRM Gurjit Degun EasyJet is set to appoint MRM Meteorite to handle its pan-European CRM account, ending an eight-year relationship with Havas Helia. Major League Baseball scouts UK agencies Sam Burne James Major League Baseball wants to become the latest American sport to make inroads overseas, having met with various UK PR and digital firms in recent weeks. Online ads miss target audience nearly half the time Omar Oakes Just over half of online ad impressions served in the UK were viewed by a brand's intended target audience, according to an international survey by Nielsen. Dropbox makes big mistake with diversity tweet Diana Bradley The file hosting service tweeted a picture that largely featured white people as part of a diversity message. Promoted 5 things we learned at Supernova 2016 Stephen Graves Quantcast Supernova gathers future forecasters, advertising experts and medal-winning Olympians to explore the frontiers of tech in marketing. Here's what we discovered... Promoted Stop acting like toddlers: get it together Mark Creighton, Dentsu Aegis Network UK & Ireland Your collaborative mindset and agile organisation structure will fuel interconnectedness Campaign Jobs Senior Account Director £60000 - £65000 per annum The Great & The Good, London Trade Marketing Executive £23000 - £27000 per annum Charter Selection, London Marketing Manager £35000 per annum Charter Selection, London Brand Manager, Restaurant/Food, London, 40 – 45k £40000 - £45000 per annum Charter Selection, London Marketing and Communications Manager £33,106 per annum NFWI, Abingdon, Oxfordshire Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Field Consultant Competitive Butterfly London, London (Central), London (Greater) Senior Strategic Communications Advisor (SIO) £42,709 - £48,984 Home Office, London Brand and People Manager Competitive Bridge Training & Events, London Global Brand & Product Marketing Director (12 months contract) Competitive DHi Group, London (Central), London (Greater)

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