Comparethemarket.com unveils 'Frozen' Christmas Day ad | A view from Dave Trott: When marketing is creativity | Top 10 live experiences of 2016

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Campaign: Brands December 22, 2016

Brand news and analysis, powered by Marketing LATEST Comparethemarket.com unveils 'Frozen' Christmas Day ad Shona Ghosh Comparethemarket.com has unveiled its Christmas Day ad campaign - a spot themed around the movie Frozen, starring baby Oleg and his friend Ayana. A view from Dave Trott: When marketing is creativity Dave Trott In 1932, John P Thompson invented the crosshead screw. Top 10 live experiences of 2016 Staff Walkers' Crisp Sarnie Cafe and the UberPool Party are among the best live events of 2016. Why agencies' relationships with brands are fracturing Tina Fegent Are agencies guilty of not adapting to their customers' needs? Marketing and procurement consultant Tina Fegent examines the issue. Market research horror stories featuring Coke, Microsoft, HSBC and more Ray Beharry Some of the world's top brands have made costly missteps because they didn't know their markets well enough, says Ray Beharry, start-up adviser and head of marketing at Pollfish. Quiz: Name that song - Christmas edition Alex Player As Christmas approaches, let's dust off some classics and see how many songs you recall from popular festive ads. Sky and Warner team up on Lego Batman-themed broadband spot Shona Ghosh Sky is pushing its broadband service with a series of ads starring Lego Batman, created in partnership with Warner Bros Pictures. Hungryhouse tugs the festive heartstrings with Love Actually-inspired campaign Simon Gwynn Online food ordering platform Hungryhouse is celebrating "the nation's most deserving Christmas heroes" in a campaign parodying the famous "doorstep" scene from Love Actually. Hotels.com brings cutting edge tech to classic Christmas fun with charades chatbot Simon Gwynn Hotels.com has launched a chatbot on Facebook Messenger starring the brand's mascot, Captain Obvious, in which users are invited to play a game of charades. Uber forced to halt self-driving car trials in California Simon Gwynn Uber has been made to cease a trial of its semi-autonomous vehicles in San Francisco after the California Department of Motor Vehicles revoked the registrations for its 16 cars. Promoted 'People, products, profits - in that order' Codewise Poland is home to some of the world's top coders. Driven by ad-tech entrepreneurs like Robert Gryn, the country's enterprising spirit is gaining momentum. Here's why the industry had better be ready... Promoted One way to avoid the Einstellung effect Kerrie Finch, FinchFactor Reputation management company FinchFactor settled on Amsterdam for its global base after its founder discovered inspiration in the city's cultural cornucopia of diverse outlooks Campaign Jobs Head of Communications and Marketing £50,000 - £60,000 per annum + benefits Education Support Partnership, London (Central), London (Greater) New Business Director Depending on Experience Barcroft Media, London (Central), London (Greater) Senior Account Director £60000 - £65000 per annum The Great & The Good, London DIGITAL PROGRAMMATIC SPECIALIST Competitive Poker Stars, London Operations Director Depending on Experience Rankin Photography Ltd, London (Central), London (Greater) Marketing Campaign Planner Competitive+ Benefits SelectScience, Corston, Bath Director of Defence Communications Circa £110,000 per annum Ministry of Defence, London (Central), London (Greater) Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey PR Account Manager - large integrated comms agency Up to £30,000 per annum plus benefits The Jefferson Group, London (Central), London (Greater) Senior Integrated Planner - fantastic creative agency £60-70k plus benefits The Jefferson Group, London (Central), London (Greater)

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