Govt reveals campaign roster | Karmarama's turnover jumped ahead of sale | Tham Khai Meng on storytelling

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Campaign: Agencies December 06, 2016

Latest AMV BBDO and McCann London off govt campaign roster Shona Ghosh AMV BBDO and McCann London have been dropped from the government's revamped communications service roster, while Lucky Generals appears for the first time. Karmarama's turnover jumped 20% ahead of Accenture sale Gideon Spanier Karmarama's turnover jumped 20% to £39.2m in its most recent financial year before its sale to Accenture Interactive, the creative agency's accounts show. John Lewis Christmas ad tops YouTube's global leaderboard Omar Oakes John Lewis' Christmas ad featuring Buster, the trampolining dog, has been named the world's biggest Christmas ad, according to YouTube. Tham Khai Meng: How storytelling defeated rationalism Tham Khai Meng After half-a-century, the necromancers have finally defeated rationalism. Kevin Roberts reasserts his views on gender equality in first post-resignation interview I-Hsien Sherwood In a "candid" sit-down with TV New Zealand, the former Saatchi & Saatchi chairman says his statements were misunderstood and taken out of context Ad agencies have a social mobility problem Helen Edwards Functions such as the post room offer the industry a diverse talent. Advertising agencies' staff costs reach all-time high Esther Carder Employments costs at advertising agencies have reach an all time high, according to the latest Kingston Smith report. Kingston Smith partner Esther Carder reports in more depth. Marketing and sales promotion agencies' profit margins reach all-time low Esther Carder Marketing and sales promotion agencies are suffering as their average operating profit margin falls to a record low, according to Kingston Smith's latest report. Media agencies' profit margin improves but fall well short of 20% glory days Esther Carder Media buying agencies' profit margins improve, but are still far lower than a few years ago, according to Kingston Smith's latest report. Partner Esther Carder explores the data in more depth. Should adland try to learn more from its past? John Tylee Do agency creative departments have their equivalent of the elephants' graveyard, that legendary place to which the older beasts instinctively direct themselves when they reach a certain age to die alone? Ikea's advertising is so special, it makes even flatpack furniture appealing Matt Tanter It's the magical realism of Mother's advertising that enables Ikea to cast a spell over audiences. Mattessons campaign teaches teens to code through training course disguised as online game Simon Gwynn Mattessons Fridge Raiders aimed to exploit kids' interest in playing video games and turn it into an educational opportunity, in a campaign created for the brand by Saatchi & Saatchi. Advice for creative leaders from the battlefield Brian Cooper The classic top-down approach to creative work and sign-off is on its way out, writes Brian Cooper, the chief creative officer at Oliver. On diversity, this year's Christmas ads have done us all proud Jonathan Akwue The best festive campaigns displayed Britain's diversity without making a big deal about it, says DigitasLBi's managing partner. Promoted Short form digital video is big news for millennials Eleanor Kahn Short form digital video has now become the primary source of news for younger audiences. More than half (52 percent) of 18-24 year olds now prefer it to reading news, according to a new study by AOL. The Work Unicef "Violence marks forever" by BlindPig and Absolute Post David Beckham's tattoos come to life to animate some of the harrowing experiences faced by children around the world. Highways England "When it rains it kills" by AMV BBDO Almost 3,000 people were killed or seriously injured on English roads while driving in the rain last year. Highways England is attempting to change these figures with a campaign that warns motorists about the dangers of wet roads. Age UK "No one should have no one at Christmas: Janet's story" by Drum Miriam Margolyes reads the true account of Janet, an elderly woman who will be spending Christmas alone this year. Trending What next for the 45-plus creative? Rooney Carruthers When many in adland are reaching the top of the ladder, others can suddenly find themselves sliding down back to square one, Rooney Carruthers writes. Hyundai mulls direct deal with Google on digital spend Shona Ghosh Hyundai and sister brand Kia are considering negotiating their global digital adspend directly with Google. Promoted A customer-focused breath of fresh air Stephen Maher, MBA Redefine CRM as 'customer relationship moments' and take a 'What's next?' approach Campaign Jobs Business Development Director - UX & Design Services Agency £60-100k (dependent on exp) plus bonus and benefits The Jefferson Group, London (Central), London (Greater) Planner £24000 - £28000 per annum + benefits and strong career development The Great & The Good, London Operations Director £80000 - £100000 per annum + exceptional benefits The Great & The Good, London Mid-Weight Strategist - Design & Brand Comms Agency £45,000 - £55,000 + bens Ann Sharman Recruitment, London (Central), London (Greater) Senior UX Consultant Competitive The Bio Agency, London (Central), London (Greater) Account Manager/Senior Account Manager Competitive + Benefits Epoch Design, Bristol (City Centre), City of Bristol Senior Digital Designer/Art Director Competitive The Bio Agency, London (Central), London (Greater) Creative Competitive Rankin Photography Ltd, London (Central), London (Greater) Head of Creative Solutions - Specialist Media Group Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Marketing Executive £25,000-£32,000 + Excellent Benefits Package Bespoke Retainment Group, Manchester, Greater Manchester

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