Older creatives are being left behind | Tham Khai Meng on storytelling | How design can change the world

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Campaign Sunday Supplement December 11, 2016

In-depth reads from across Campaign, covering brands, agencies and media What next for the 45-plus creative? Rooney Carruthers When many in adland are reaching the top of the ladder, others can suddenly find themselves sliding down back to square one, Rooney Carruthers writes. Tham Khai Meng: How storytelling defeated rationalism Tham Khai Meng After half-a-century, the necromancers have finally defeated rationalism. London's new Design Museum shows how design can change the world As it reopens with new scale and ambition in west London, the Design Museum gives people a chance to reappraise the role design plays in making the world work better. Nils Leonard, Wayne Hemingway, Anya Hindmarch, Deyan Sudjic, John Hegarty and Nic Roope reflect on the power of design. Jonathan Allan eyes his future at Channel 4 Maisie McCabe The broadcaster is pushing ahead with a new creative approach for brands and agencies. Breaking Dad: rethinking an outdated stereotype Michael Brown Who says mum's the boss of the house? UM London reveals key facts brands need to know about the new breed of domestic dads. Shortlist's Ella Dolphin recognises the value of experience Gurjit Degun Having disrupted the magazine market, Shortlist is now turning its attention to events under a new CEO. Don't forget the basics of advertising Claire Beale What worked in the past often still works, but is the industry in danger of losing experience and understanding of advertising? In an age of Brexit and Trump, marketers must always consider the alternative Tracey Follows Brexit. Trump. Shocking outcomes or ones we just hadn't considered? Head down to your coffee shop and discover other ways of thinking. A view from Dave Trott: The fiction of history Dave Trott I was at art school in New York in the late 1960s. It was the days of mass protests: women's lib and bra-burning. Brands should harness Twitter, Donald Trump-style Andy Pemberton Brands such as McDonald's can learn from the way the US president-elect uses the platform to listen to his audience and test the water. Promoted Laura and Jason Kenny on using data to win gold Georganna Simpson Quantcast's Supernova gathered media experts and inspiring stars to rethink the rules of advertising in a digital world. In this second instalment of a seven-part video series, we ask Olympic gold cyclists Laura and Jason Kenny why data is so important to their success. Campaign Jobs Project/Client Manager - Global Brand Strategy Consultancy £30,000 to £35,000 + pension + bens package Ann Sharman Recruitment, London (Central), London (Greater) CRM Manager £45,000 per annum Ball & Hoolahan, London Client Service Director £130,000 per annum Elizabeth Norman International, Switzerland Head of Digital Marketing £90,000 - £110,000 PSD Group, Portsmouth, Hampshire Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Senior Account Director £52000 - £55000 per annum + superb benefits The Great & The Good, London Field Consultant Competitive Butterfly London, London (Central), London (Greater) Senior Strategic Communications Advisor (SIO) £42,709 - £48,984 Home Office, London Senior Digital Designer/Art Director Competitive The Bio Agency, London (Central), London (Greater) Account Director - Global Communications Agency - London £50000.00 - £55000.00 per annum + benefits DNA Recruit, London, City of London

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