IPA names next president | KFC launches Facebook Live first | Iceland unveils Christmas ad

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Campaign: Agencies December 02, 2016

Latest IPA appoints CHI's Sarah Golding as next president Maisie McCabe The IPA has appointed Sarah Golding, chief executive and partner at CHI & Partners, as its next president, replacing Tom Knox. KFC brings gamers and grimers together in Facebook Live video first Simon Gwynn KFC took aim at the decline of split-screen video gaming in a social campaign, created by BBH Live, that brought gaming and grime stars together to play games on a specially constructed couch. Mr and Mrs Claus pop up for a second time in Iceland's Christmas ad Simon Gwynn Iceland will today become the last big food retailer to launch its Christmas campaign, choosing to delay the launch until December in a bid to avoid "festive fatigue". Wes Anderson sets the bar high in H&M's Christmas ad Be On Social video expert Be On reviews the latest viral by H&M. Campaign Viral Chart: LG's ad with animal selfies is most shared Unruly LG's video showing a man taking selfies with wild animals was the most viral ad this week. Christmas ads from the UK and abroad also made the top ten list. FCA appoints agencies for £42m PPI compensation campaign John Harrington The Financial Conduct Authority is to launch a £42m campaign to remind customers of a two-year deadline for claiming compensation for mis-sold payment protection insurance. How Simeon Qsyea choreographed Bose's dance ad in empty London streets Kate Magee Qsyea choreographed the new Bose spot, "Get closer", by Grey London, which shows a girl dancing in deserted London streets. Ask Bullmore: How should I handle public criticism about my company? Jeremy Bullmore I am a marketing director at a major online brand, and friends on Facebook have taken to posting on my page with customer service problems. Accenture gets creative: why it makes perfect sense Keith Hunt It will be hard for competitors to match this kind of offering through acquisition, says Results International's managing partner. Wins this week: AA, Visa, Tennent's, Nando's and more Staff Campaign's weekly round-up of account moves in advertising and media Promoted Thinkboxes winner September/October 2016: Maltesers Thinkbox Winner for September/October 2016 The Work Co-op "Something for you/something for your community" by Leo Burnett Co-op's Christmas campaign pays tribute to community groups that have benefitted from the retailer's cause fund. Department for Transport "Country roads - Think 360" by AMV BBDO The Department for Transport's Think! campaign has launched a Facebook 360 post to raise awareness of the fact that 60% of UK road fatalities occur on quiet country roads. Trending Accenture 'is building new breed of agency' with Karmarama Gideon Spanier Accenture has confirmed it has bought independent agency Karmarama in a dramatic move by a consulting firm to move into the advertising business. Wes Anderson sets the bar high in H&M's Christmas ad Be On Social video expert Be On reviews the latest viral by H&M. Promoted 3 things to expect from your recruitment consultant as a jobseeker Sarah Owens Sarah Owens from Direct Recruitment offers top tips to help jobseekers get the most from their recruitment agency Campaign Jobs Senior Account Manager - Emotive Not For Profit Client - Excellent Work Life Balance - up to £39k up to £39,000 plus benefits Lucky7 Recruitment, London (Central), London (Greater) Chief Operating Officer Six figure package plus benefits ERG Executive Resourcing Global, Oxford/Thames Valley/M4 Corridor Strategy Director £90000.00 - £110000.00 per annum + benefits DNA Recruit, London Account Director £37k - £40k Duke Network, Central London Account Manager - Creative Advertising Agency £28k - £32k Spectrum 360 Recruitment, London, Soho Senior Account Manager - Creative Agency £30 - £35k Spectrum 360 Recruitment, London Central, Soho Senior UX Consultant Competitive The Bio Agency, London (Central), London (Greater) Account Manager/Senior Account Manager Competitive + Benefits Epoch Design, Bristol (City Centre), City of Bristol Senior Digital Designer/Art Director Competitive The Bio Agency, London (Central), London (Greater) Creative Competitive Rankin Photography Ltd, London (Central), London (Greater)

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