Nike's Trainspotting-style rants take a swipe at smartphone generation | The UK's favourite ads of 2016 | Brand Story of the Year 2016: Tesco

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Campaign: Brands December 17, 2016

Brand news and analysis, powered by Marketing MOST READ Nike's Trainspotting-style rants take a swipe at smartphone generation Shona Ghosh A Nike campaign comprising a series of stark spots instructs viewers to stop looking at their phones and get outside. The UK's favourite ads of 2016 Gail Kemp The awards shows identify the industry's favourite campaigns, but what do the people who really count - the punters - think? Gail Kemp reveals what has caught the public's attention in Adwatch of the Year Brand Story of the Year 2016: Tesco Staff After going off the rails a couple of years ago, the supermarket giant has undergone a period of introspection, changed its ways and shown real signs of rehabilitation. Do you want to win a meerkat? Comparethemarket teams with Disney for Frozen-themed toys Simon Gwynn Comparethemarket has partnered with Disney to offer two new toys, to mark the first terrestrial showing of animated hit Frozen, on BBC One on Christmas Day. Creative Marketer of the Year 2016: Ikea Staff The Swedish retailer has injected new life into a three-year-old campaign, showing that taking a long-term approach to brand-building does pay off. Dropbox makes big mistake with diversity tweet Diana Bradley The file hosting service tweeted a picture that largely featured white people as part of a diversity message. Budweiser partners with Uber for biggest responsible drinking campaign to date Simon Gwynn Budweiser has teamed up with Uber for the latest iteration of its campaign against drink-driving in the run-up to Christmas. Facebook admits measurement errors for the third time Omar Oakes Facebook has admitted more discrepancies may exist in mobile search, and the way it counts user reactions to live video. ITV's 'misleading' ad for live Emmerdale experience banned Omar Oakes ITV's ad for a live Emmerdale attraction has been banned for "misleadingly" exaggerating the experience fans of the show would have. Instagram Stories shows X-rated content to users not searching for it Shona Ghosh Instagram's Stories function has made it easier for users to stumble accidentally on inappropriate content through search. Promoted A broad-minded outlook makes brands matter in culture Nic Owen, 72andSunny Amsterdam Full-service creative company 72andSunny Amsterdam is inspired by the city's broad-minded outlook to help it produce work that makes brands matter in culture Promoted Brands can be isolationist or collaborative but they must decide Michael Islip, DigitasLBi Businesses choose between interconnectedness or isolation and must invest accordingly Campaign Jobs Senior Account Director £60000 - £65000 per annum The Great & The Good, London Trade Marketing Executive £23000 - £27000 per annum Charter Selection, London Marketing Manager £35000 per annum Charter Selection, London Brand Manager, Restaurant/Food, London, 40 – 45k £40000 - £45000 per annum Charter Selection, London Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Marketing and Communications Manager £33,106 per annum NFWI, Abingdon, Oxfordshire Field Consultant Competitive Butterfly London, London (Central), London (Greater) Senior Strategic Communications Advisor (SIO) £42,709 - £48,984 Home Office, London Brand and People Manager Competitive Bridge Training & Events, London Global Brand & Product Marketing Director (12 months contract) Competitive DHi Group, London (Central), London (Greater)

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