Brands get the chance to take over Piccadilly Lights

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Campaign 18:05 December 07, 2016

The five things you need to know today Most read Beckham Unicef ad's similarities to my 'Mr X' film raises serious questions for creatives Alex Nicholson Freelance director and creative director Alex Nicholson asks if original work in advertising is being undervalued. Tech Xbox creates Dead Rising 4 trailer in Christmas lights Shona Ghosh Xbox has created a series of Christmas light installations which act as a trailer for zombie shooter Dead Rising 4. Advertising Be Heard acquires content marketing agency Kameleon Gurjit Degun Be Heard, the digital marketing group, has acquired content marketing agency Kameleon for £10m. Marketing Birds Eye's CMO Steve Chantry to oversee UK marketing at Kraft Heinz Kate Magee Birds Eye's UK chief marketing officer Steve Chantry is leaving to join Kraft Heinz, in charge of its UK and Ireland marketing operation. Media Brands offered chance to take over Piccadilly Lights Omar Oakes Brands will be able to take over London's Piccadilly Lights for the first time as Ocean digitises the iconic site. Also in the news Lego launches new business structure to support brand's growth beyond toys Lego has announced the creation of a new entity, the Lego Brand Group, designed to bolster the potential of a brand with an increasing presence in entertainment, education and media. Samsung wins backing of US Supreme Court in patent battle with Apple Samsung has won the backing of the US Supreme Court in a battle with Apple about its patent. An oral history of 'Get a Mac,' Part 1 How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago. Promoted Stop acting like toddlers: get it together Mark Creighton, Dentsu Aegis Network UK & Ireland Your collaborative mindset and agile organisation structure will fuel interconnectedness Promoted Ask a simple question: what is the cultural ambition? Leo Rayman, Grey London We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor. This week: Grey London's Leo Rayman Campaign Jobs Project/Client Manager - Global Brand Strategy Consultancy £30,000 to £35,000 + pension + bens package Ann Sharman Recruitment, London (Central), London (Greater) CRM Manager £45,000 per annum Ball & Hoolahan, London Client Service Director £130,000 per annum Elizabeth Norman International, Switzerland Head of Digital Marketing £90,000 - £110,000 PSD Group, Portsmouth, Hampshire Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Senior Account Director £52000 - £55000 per annum + superb benefits The Great & The Good, London Senior Strategic Communications Advisor (SIO) £42,709 - £48,984 Home Office, London Senior Digital Designer/Art Director Competitive The Bio Agency, London (Central), London (Greater) Senior UX Consultant Competitive The Bio Agency, London (Central), London (Greater) Insight Executive - FMCG / Retail £28000 - £30000 per annum + 20% Bonus + Benefits Allexo Search, London

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