Nike's Trainspotting-style rants take a swipe at smartphone generation | Facebook admits measurement errors for the third time

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Campaign 18:05 December 12, 2016

The five things you need to know today Most read Nike's Trainspotting-style rants take a swipe at smartphone generation Shona Ghosh A Nike campaign comprising a series of stark spots instructs viewers to stop looking at their phones and get outside. Tech Facebook admits measurement errors for the third time Omar Oakes Facebook has admitted more discrepancies may exist in mobile search, and the way it counts user reactions to live video. Advertising The UK's favourite ads of 2016 Gail Kemp The awards shows identify the industry's favourite campaigns, but what do the people who really count - the punters - think? Gail Kemp reveals what has caught the public's attention in Adwatch of the Year Marketing TV offers better ROI than digital, says Coke marketing chief Shona Ghosh Coca-Cola's chief marketing officer, Marcos de Quinto, says TV spend remains "critical" to the brand, resulting in greater sales than any digital channel. Media X Factor final audience falls further behind BBC rival Strictly Omar Oakes The X Factor final's audience figures failed to bounce back this weekend and fell further behind its BBC entertainment rival Strictly Come Dancing. Also in the news Agency Christmas cards 2016 Christmas is a time to be humble, happy, thoughtful and reflective - all of which have been captured in this year's agency Christmas card round-up. Which is your favourite? Multi D&AD award winner Alan Waldie dies aged 76 Alan Waldie, hailed as one of the UK's greatest art directors and the sparkplug for the celebrated Benson & Hedges Gold cigarette campaign that revolutionised advertising in the 70s, has died aged 76. Three "Make the air fair" by BPL Three UK has turned Sharon White, the chief executive at Ofcom, into a superhero in a bid to get her to use her powers to impose a 30% cap on the amount of airwaves owned by any one network. Fox bid for Sky unlikely to fail this time, predict analysts Analysts believe it is unlikely 21st Century Fox's proposed takeover of Sky will be blocked on regulatory grounds, while the absence of a rival bid means there is little chance of an improved bid. Dentsu to abandon its 1951 'devil' rules The agency is to remove controversial commandments designed to promote hard work from its staff handbooks. Promoted A Dutch view of the European project Dan Colgan, BSUR Independent international agency BSUR works with clients on a global scale and its Dutch sensibilities of being outward-looking and employing collective thinking inspire its work Promoted 3 great ads I had nothing to do with #37: Al Young on Finish, Carlton Draught and IKEA Thinkbox Al Young, Chief Creative Officer at FCB Inferno, reveals three great ads he admires but had nothing to do with Campaign Jobs SENIOR ACCOUNT MANAGER - Music and Entertainment agency – up to £38k up to £38k Judi Patton, London (Central), London (Greater) Business Analyst / Product Owner £40000.00 - £50000 per annum + benefits Adam Recruitment, Crewe, Cheshire / Cheshire Business Development Director - UX & Design Services Agency £60-100k (dependent on exp) plus bonus and benefits The Jefferson Group, London (Central), London (Greater) Senior Brand Manager £50,000 per annum Ball & Hoolahan, London Senior Copywriter £30,000-£35,000 + excellent benefits Bespoke Retainment Group, Manchester City Centre Digital Account Director and Social Media Account Director – Soho agency £40-50k depending on experience Judi Patton, London (Central), London (Greater) Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Field Consultant Competitive Butterfly London, London (Central), London (Greater) Strategy Director @ Fetch Competitive with great benefits package Fetch, London, Shoreditch Senior Strategic Communications Advisor (SIO) £42,709 - £48,984 Home Office, London

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