Blue 449 to be more than a 'conflict shop' after dropping Optimedia brand | Hearst wants new UK CEO to drive 'ambitious M&A strategy' | Nestlé risks KitKat imitators after losing EU trademark

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Campaign Breakfast Briefing December 16, 2016

Latest Blue 449 to be more than a 'conflict shop' after dropping Optimedia brand Gideon Spanier Blue 449 can establish itself as a global media agency in its own right, rather than just a conflict shop, after dropping the Optimedia brand from its name. Hearst wants new UK CEO to drive 'ambitious M&A strategy' Gideon Spanier The global boss of Hearst Magazines has said "a much more ambitious acquisition strategy" should be a priority for its next UK chief executive in a sign that the publisher still has faith in its British operation. Nestlé risks KitKat imitators after losing EU trademark Shona Ghosh Nestlé's competitors could start producing their own four-fingered chocolate bars after the company lost its EU trademark protection for KitKat. EasyJet set to appoint MRM Meteorite for Euro CRM Gurjit Degun EasyJet is set to appoint MRM Meteorite to handle its pan-European CRM account, ending an eight-year relationship with Havas Helia. Sky agrees to £18.5bn takeover by 21st Century Fox Shona Ghosh Fox has reached an agreement with Sky on a takeover which values the UK broadcast company at £18.5bn. Sky agrees to £18.5bn takeover by 21st Century Fox Shona Ghosh Fox has reached an agreement with Sky on a takeover which values the UK broadcast company at £18.5bn. Promoted When conflict is a good idea Gijsbregt Vijn and Rogier Heijning, Lemon Scented Tea Amsterdam-based creative agency Lemon Scented Tea specialises in storytelling and uses the idea of conflict associated with a brand to engage audiences and stir their emotions Promoted Working with recruiters? Here's what to expect Sarah Bloomfield Are you getting the most from your recruitment agency? Sarah Bloomfield from Direct Recruitment has identified three key things you should look for when working with recruiters. Campaign Jobs SENIOR ACCOUNT MANAGER - Music and Entertainment agency – up to £38k up to £38k Judi Patton, London (Central), London (Greater) Business Analyst / Product Owner £40000.00 - £50000 per annum + benefits Adam Recruitment, Crewe, Cheshire / Cheshire Business Development Director - UX & Design Services Agency £60-100k (dependent on exp) plus bonus and benefits The Jefferson Group, London (Central), London (Greater) Senior Brand Manager £50,000 per annum Ball & Hoolahan, London Senior Copywriter £30,000-£35,000 + excellent benefits Bespoke Retainment Group, Manchester City Centre Digital Account Director and Social Media Account Director – Soho agency £40-50k depending on experience Judi Patton, London (Central), London (Greater) Media Manager – Direct Response Competitive + Benefits package Bray Leino, Filleigh, North Devon OR Bristol Associate Media Director Competitive (depending on experience) + Benefits Bray Leino, Filleigh, North Devon Marketing and Communications Manager £33,106 per annum NFWI, Abingdon, Oxfordshire Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey

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