Tuesday 20 December 2016

Camelot targets younger consumers with Christmas scratch cards | Lyst chief marketing officer Christian Woolfenden out | Top 10 digital innovations of 2016

Campaign: Brands

Campaign: Brands
December 20, 2016
Brand news and analysis, powered by Marketing

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Camelot targets younger consumers with Christmas scratch cards
Camelot targets younger consumers with Christmas scratch cards

Gurjit Degun

Camelot has launched Christmas scratch cards to appeal to new customers.

Lyst chief marketing officer Christian Woolfenden out
Lyst chief marketing officer Christian Woolfenden out

Shona Ghosh

Lyst's chief marketing officer, Christian Woolfenden, resigned from the start-up in November and is set to take up a new role.

Top 10 digital innovations of 2016
Top 10 digital innovations of 2016

Staff

Public Health England's Sugar Smart app, which allows parents to scan food and drink products for sugar content, tops this year's list of best digital innovations.

Starbucks launches animated web series
Starbucks launches animated web series

Simon Gwynn

Starbucks has teamed up with three members of The Simpsons' writing team to create its second online content series, animated shorts "1st and Main".

Domino's introduces ordering on Google Home
Domino's introduces ordering on Google Home

Ilyse Liffreing

E-commerce comes to Amazon Echo rival

Man behind viral EU referendum ad fined £4000
Man behind viral EU referendum ad fined £4000

Shona Ghosh

A man who placed his own EU referendum ad in the Metro has been fined £4000 by the Electoral Commission for failing to include all the necessary details.

Things to forget from 2016
Things to forget from 2016

Staff

2016 has been a year of never-ending drama - and that's the case for the advertising and marketing community too. Campaign has chosen a selection of mishaps that agencies and marketers will not look back too fondly on.

Apple lodges formal appeal against EU's €13bn Irish tax bill
Apple lodges formal appeal against EU's €13bn Irish tax bill

Simon Gwynn

Apple has rejected an order from the European Commission that it should pay €13bn (£11bn) in unpaid taxes to the Irish government.

A Dutch view of the European project
Promoted
A Dutch view of the European project

Dan Colgan, BSUR

Independent international agency BSUR works with clients on a global scale and its Dutch sensibilities of being outward-looking and employing collective thinking inspire its work

Blend, spend and mend: how to fix the broken purchase journey
Promoted
Blend, spend and mend: how to fix the broken purchase journey

Liam Corcoran, Research Now

Mobile may be first among equals - but a mixed strategy is best. Research Now's Liam Corcoran tells us why

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