Fox-Sky deal will reduce dependence on advertising but boost addressable TV | Starcom wins Fiat media | How Vizeum created a data-driven Christmas for Irish sport streaming service

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Campaign: Media December 23, 2016

Media news and analysis, powered by Media Week LATEST Fox-Sky deal will reduce dependence on advertising but boost addressable TV Gideon Spanier 21st Century Fox's planned acquisition of Sky would reduce the US media group's dependence on advertising, but ad sales, particularly addressable TV, remains one of the key reasons for the takeover. Starcom wins Fiat media Gideon Spanier and Gurjit Degun Fiat Chrysler, the Italian car manufacturer, has appointed Starcom to handle its estimated €600m media planning and buying business across EMEA and Asia-Pacific after a competitive pitch. How Vizeum created a data-driven Christmas for Irish sport streaming service To showcase innovation and good practice, Campaign is publishing the best case studies from this year's Marketing New Thinking Awards, held in association with Sky Media. Vizeum Ireland's work for streaming service RTÉ GAAGO, which was entered into the Data Creativity category, used Christmas as a way to recruit a new audience. Top 10 press ads of 2016 Staff Harvey Nichols' print ad starring Bo Gilbert, Carlsberg's "90 minute break" and The Guardian's "Independence" take the lead in the top 10 press ads of 2016. The best of 2016: our top 10 news stories Simon Gwynn Find out what Campaign readers deemed most clickable. Promoted Blend, spend and mend: how to fix the broken purchase journey Liam Corcoran, Research Now Mobile may be first among equals - but a mixed strategy is best. Research Now's Liam Corcoran tells us why Promoted A customer-focused breath of fresh air Stephen Maher, MBA Redefine CRM as 'customer relationship moments' and take a 'What's next?' approach Campaign Jobs Senior Sales Manager/Sales Manager - Leading Ad Tech/Programmatic Client £45K - £60k (DOE) + 50% comms and amazing benefits Moriati Media, London (Central), London (Greater) Head of Agency Sales - Digital, Events, Sports £50000 - £60000 per annum + huge commission Ultimate Asset, London Head of Advanced Analytics Competitive iProspect, London (Central), London (Greater) PPC Account Director Competitive iProspect, Regent's Park, London (Greater) Media Manager – Direct Response Competitive + Benefits package Bray Leino, Filleigh, North Devon OR Bristol Associate Media Director Competitive (depending on experience) + Benefits Bray Leino, Filleigh, North Devon Digital Account Director Competitive Amplifi, London (North), London (Greater) AV Account Director Competitive Amplifi, London (Greater) Product Manager Competitive Amplifi, Central London Comms Planning Manager Competitive Carat, NW1 3BF, London (Greater)

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