Ikea's advertising is so special, it makes even flatpack furniture appealing | British consumers love owning loyalty cards... but not using them | In an age of Brexit and Trump, marketers must always consider the alternative

View in web browser | Add to safe senders list

Campaign: Brands December 06, 2016

Brand news and analysis, powered by Marketing Latest Ikea's advertising is so special, it makes even flatpack furniture appealing Matt Tanter It's the magical realism of Mother's advertising that enables Ikea to cast a spell over audiences. British consumers love owning loyalty cards... but not using them Simon Gwynn UK shoppers are more likely than those in almost every other country to own loyalty cards, but are among the least likely to make shopping decisions based on whether a retailer has a loyalty scheme, according to data from Nielsen. In an age of Brexit and Trump, marketers must always consider the alternative Tracey Follows Brexit. Trump. Shocking outcomes or ones we just hadn't considered? Head down to your coffee shop and discover other ways of thinking. Co-operative Travel to disappear from high street as Thomas Cook confirms full takeover Simon Gwynn Thomas Cook has confirmed it will pay £55.8m to take full control of The Co-operative Travel, a business it set up with the Co-operative Group. General Mills to axe hundreds of jobs and create global CMO role Omar Oakes General Mills is set to create a global chief marketing officer position amid a restructure that will axe up to 600 jobs worldwide. TSB's Nigel Gilbert: 'Be a challenger, refuse to blindly follow accepted wisdom' Nigel Gilbert Nigel Gilbert, TSB's chief marketing and communications officer, shares his top rules for brands. Mattessons campaign teaches teens to code through training course disguised as online game Simon Gwynn Mattessons Fridge Raiders aimed to exploit kids' interest in playing video games and turn it into an educational opportunity, in a campaign created for the brand by Saatchi & Saatchi. Amazon shows off queueless supermarket Shona Ghosh Amazon has unveiled a concept supermarket, where shoppers can buy groceries without queueing or paying at the till. John Lewis Christmas ad tops YouTube's global leaderboard Omar Oakes John Lewis' Christmas ad featuring Buster, the trampolining dog, has been named the world's biggest Christmas ad, according to YouTube. West End to contribute £11bn to UK's economy by 2020 Simon Gwynn London's West End retail district is on track to increase its contribution to the UK's GDP by a quarter in the next four years, from £8.8bn to £11bn, according to the New West End Company. Promoted We must only interconnect Matthew Heath, LIDA The seamless experience that consumers now demand of brands starts with marketers' seamless approach Promoted Thinkboxes winner September/October 2016: Maltesers Thinkbox Winner for September/October 2016 Campaign Jobs Global Digital Director - Food & Drink £70000 - £80000 per annum + Great Company Benefits Ultimate Asset, London Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Creative Services Director £60,000 - 65,000 + Car Allowance + Benefits Dahling Ltd, Watford, Hertfordshire Lead Project Manager- Major Publisher £50000 - £60000 per annum + benefits Ultimate Asset, London Account Director / Senior Account Director £55k Hutson Red Triangle, London (Central), London (Greater) Traffic/Studio Manager Up to £35,000 Max Dahling Ltd, London (Central), London (Greater) Field Consultant Competitive Butterfly London, London (Central), London (Greater) UK Market Planner £44-55,000 + excellent benefits package Mars Chocolate UK, Slough, Berkshire Brand and People Manager Competitive Bridge Training & Events, London Senior Marketing Executive £25,000-£32,000 + Excellent Benefits Package Bespoke Retainment Group, Manchester, Greater Manchester

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000