C4 to air 50mph freefall dive stunt as live ad break for 'Assassin's Creed' | Google launches self-driving car brand called Waymo

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Campaign 18:05 December 14, 2016

The five things you need to know today Most read Channel 4 to air 50mph freefall dive stunt as live ad break for 'Assassin's Creed' Shona Ghosh Channel 4 is hoping for its own Red Bull "Stratos" moment by airing a live stunt to promote the upcoming Assassin's Creed release in cinemas. Tech Google launches self-driving car brand called Waymo Shona Ghosh Google's parent company, Alphabet, has spun off its self-driving car project into a separate entity called Waymo. Advertising Judge denies WPP's motion to dismiss Johnson discrimination suit Eleftheria Parpis CEO Gustavo Martinez created "a workplace cut through with hostility," says judge. Marketing Do you want to win a meerkat? Comparethemarket teams with Disney for Frozen-themed toys Simon Gwynn Comparethemarket has partnered with Disney to offer two new toys, to mark the first terrestrial showing of animated hit Frozen, on BBC One on Christmas Day. Media ITV's 'misleading' ad for live Emmerdale experience banned Omar Oakes ITV's ad for a live Emmerdale attraction has been banned for "misleadingly" exaggerating the experience fans of the show would have. Also in the news Karen Blackett takes a look at the year ahead for marketing and adland Our industry's output has a huge impact on pop culture, and we can choose to use that impact for good, writes the D&AD jury president. Movers and shakers: Three, Spotify, Eurostar, Accenture, Mondelez, M&C Saatchi and more Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. My Media Week: Jason Cotterrell, Exterion Media Jason Cotterrell, the managing director at Exterion Media, settles into new offices shared with TfL, and reviews activity for their joint venture, Hello London. Promoted 5 things we learned at Supernova 2016 Stephen Graves Quantcast Supernova gathers future forecasters, advertising experts and medal-winning Olympians to explore the frontiers of tech in marketing. Here's what we discovered... Promoted One way to avoid the Einstellung effect Kerrie Finch, FinchFactor Reputation management company FinchFactor settled on Amsterdam for its global base after its founder discovered inspiration in the city's cultural cornucopia of diverse outlooks Campaign Jobs SENIOR ACCOUNT MANAGER - Music and Entertainment agency – up to £38k up to £38k Judi Patton, London (Central), London (Greater) Business Analyst / Product Owner £40000.00 - £50000 per annum + benefits Adam Recruitment, Crewe, Cheshire / Cheshire Business Development Director - UX & Design Services Agency £60-100k (dependent on exp) plus bonus and benefits The Jefferson Group, London (Central), London (Greater) Senior Brand Manager £50,000 per annum Ball & Hoolahan, London Senior Copywriter £30,000-£35,000 + excellent benefits Bespoke Retainment Group, Manchester City Centre Digital Account Director and Social Media Account Director – Soho agency £40-50k depending on experience Judi Patton, London (Central), London (Greater) Marketing and Communications Manager £33,106 per annum NFWI, Abingdon, Oxfordshire Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Field Consultant Competitive Butterfly London, London (Central), London (Greater) Strategy Director @ Fetch Competitive with great benefits package Fetch, London, Shoreditch

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