Campaign's Annual: the best of 2016

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Campaign Sunday Supplement December 18, 2016

In-depth reads from across Campaign, covering brands, agencies and media Special Annual Edition Welcome to Campaign's Annual 2016 Claire Beale Looking back on the past 12 months is a dizzying, disorientating experience. Campaign of the Year 2016: Channel 4 'We're the superhumans' Staff The high bar set by 2012's 'Meet the superhumans' pushed 4Creative, the broadcaster's in-house agency, to produce something even more outstanding. Advertising Agency of the Year 2016: Adam & Eve/DDB Staff Rivals hoping for an off year from the creative juggernaut were again left disappointed as it delivered a packed highlights reel worthy of a third straight title. Media Agency of the Year 2016: MEC Staff The agency has focused on "full-service behaviour" through an array of collaborations and rolled out initiatives that allow it to stand out from rivals. Creative Marketer of the Year 2016: Ikea Staff The Swedish retailer has injected new life into a three-year-old campaign, showing that taking a long-term approach to brand-building does pay off. Medium of the Year 2016: No winner Staff Facebook was without a doubt the dominant medium this year but we cannot ignore the myriad of issues plaguing the social giant, from measurement errors to fake news. Brand Story of the Year 2016: Tesco Staff After going off the rails a couple of years ago, the supermarket giant has undergone a period of introspection, changed its ways and shown real signs of rehabilitation. Disruptor of the Year 2016: Amazon Staff The all-conquering global department store has reinvented shopping habits and forced rivals to rebuild from the ground up after taking a wrecking ball to every high street. Advertising Network of the Year 2016: R/GA Staff R/GA's consulting division, which helps companies innovate through smart use of technology, shows the network is future-proofing its business model. Media Network of the Year 2016: PHD Staff PHD secured $4bn in pitch wins, including the huge Volkswagen consolidation, and has also been busy winning awards and expanding globally. Digital Innovation Agency of the Year 2016: SapientRazorfish Staff Runner-up in 2015, SapientNitro went one better this year. The agency ended 2016 combining its resources with Razorfish to form a Publicis Groupe digital powerhouse. Production Company of the Year 2016: Academy Staff From the energy of Usain Bolt's Virgin Media spot to the originality of 'Ready to speak up' for Boots No7, Academy was at the forefront of UK creativity this year. Customer Engagement Agency of the Year 2016: TMW Unlimited Staff The high-achiever of the Creston family continued to make its parent proud with a strong all-round year in which the creative work became more visible. More from the Annual Promoted Laura and Jason Kenny on using data to win gold Georganna Simpson Quantcast's Supernova gathered media experts and inspiring stars to rethink the rules of advertising in a digital world. In this second instalment of a seven-part video series, we ask Olympic gold cyclists Laura and Jason Kenny why data is so important to their success. Campaign Jobs SENIOR ACCOUNT MANAGER - Music and Entertainment agency – up to £38k up to £38k Judi Patton, London (Central), London (Greater) Business Analyst / Product Owner £40000.00 - £50000 per annum + benefits Adam Recruitment, Crewe, Cheshire / Cheshire Business Development Director - UX & Design Services Agency £60-100k (dependent on exp) plus bonus and benefits The Jefferson Group, London (Central), London (Greater) Senior Brand Manager £50,000 per annum Ball & Hoolahan, London Senior Copywriter £30,000-£35,000 + excellent benefits Bespoke Retainment Group, Manchester City Centre Digital Account Director and Social Media Account Director – Soho agency £40-50k depending on experience Judi Patton, London (Central), London (Greater) Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Media Manager – Direct Response Competitive + Benefits package Bray Leino, Filleigh, North Devon OR Bristol Associate Media Director Competitive (depending on experience) + Benefits Bray Leino, Filleigh, North Devon Marketing and Communications Manager £33,106 per annum NFWI, Abingdon, Oxfordshire

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