Nike steps away from its classic advertising formula | Next year's tech battleground: you

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Campaign 18:05 December 16, 2016

The five things you need to know today Most read Nike steps away from its classic advertising formula Be On Social video experts Be On reviews the latest viral by Nike. Tech Next year's tech battleground: you Shona Ghosh If 2016 was the year of video, then 2017 will see more software consolidation as the big tech giants try and own the entire user journey. Advertising Saatchi & Saatchi invites 40 years of alumni to join farewell photograph Omar Oakes Saatchi & Saatchi has created an interactive school photo that allows current and former colleagues to be part of a momento to commemorate the agency's departure from London's Charlotte Street after more than 40 years. Marketing Burger King to hand out Whoppers in exchange for unwanted gifts Simon Gwynn In an effort to soften the disappointment of a useless or inappropriate Christmas gift, Burger King is inviting customers to trade their presents in for a Whopper burger. Media Blue 449 to be more than a 'conflict shop' after dropping Optimedia brand Gideon Spanier Blue 449 can establish itself as a global media agency in its own right, rather than just a conflict shop, after dropping the Optimedia brand from its name. Also in the news Unilever to buy haircare brand part-owned by Jennifer Aniston Unilever has agreed to buy Living Proof, the premium hair care business that counts Jennifer Aniston among its investors. Superdry installs 'smart mirror' to let shoppers try on clothes without trying them on Fashion retailer Superdry has installed a "smart mirror" at its flagship store in Berlin, allowing shoppers to virtually try on items from its collection. Nestlé risks KitKat imitators after losing EU trademark Nestlé's competitors could start producing their own four-fingered chocolate bars after the company lost its EU trademark protection for KitKat. Promoted How the Netherlands ranks as a global creative powerhouse Invest In Holland Yes, Holland's creative industry ranks among the world's top 10 for trade, jobs and brands. But it doesn't end there... Promoted A customer-focused breath of fresh air Stephen Maher, MBA Redefine CRM as 'customer relationship moments' and take a 'What's next?' approach Campaign Jobs SENIOR ACCOUNT MANAGER - Music and Entertainment agency – up to £38k up to £38k Judi Patton, London (Central), London (Greater) Business Analyst / Product Owner £40000.00 - £50000 per annum + benefits Adam Recruitment, Crewe, Cheshire / Cheshire Business Development Director - UX & Design Services Agency £60-100k (dependent on exp) plus bonus and benefits The Jefferson Group, London (Central), London (Greater) Senior Brand Manager £50,000 per annum Ball & Hoolahan, London Senior Copywriter £30,000-£35,000 + excellent benefits Bespoke Retainment Group, Manchester City Centre Digital Account Director and Social Media Account Director – Soho agency £40-50k depending on experience Judi Patton, London (Central), London (Greater) Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Media Manager – Direct Response Competitive + Benefits package Bray Leino, Filleigh, North Devon OR Bristol Associate Media Director Competitive (depending on experience) + Benefits Bray Leino, Filleigh, North Devon Marketing and Communications Manager £33,106 per annum NFWI, Abingdon, Oxfordshire

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