What next for the 45-plus creative? | Domino's delivery reindeer plan 'fails'

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Campaign 18:05 December 05, 2016

The five things you need to know today Most read What next for the 45-plus creative? Rooney Carruthers When many in adland are reaching the top of the ladder, others can suddenly find themselves sliding down back to square one, Rooney Carruthers writes. Tech Mattessons campaign teaches teens to code through training course disguised as online game Simon Gwynn Mattessons Fridge Raiders aimed to exploit kids' interest in playing video games and turn it into an educational opportunity, in a campaign created for the brand by Saatchi & Saatchi. Advertising Adspend growth to slow to lowest level since global recession, IPG forecasts Omar Oakes Next year's global adspend growth will slow to its lowest rate in 15 years outside of the 2008/09 recession, according to latest forecasts by IPG Mediabrands' Magna researchers. Marketing Domino's delivery reindeer plan 'fails' David Blecken The pizza chain's stunt has given it a quirky edge and brand exposure that is hard to come by. Media Jonathan Allan eyes his future at Channel 4 Maisie McCabe The broadcaster is pushing ahead with a new creative approach for brands and agencies. Also in the news Diary of an agency start-up: The waiting is over, it's launch time Henry Daglish, the founder of Bountiful Cow, is writing a diary for Campaign about his media agency start-up and this is his first instalment. Shortlist's Ella Dolphin recognises the value of experience Having disrupted the magazine market, Shortlist is now turning its attention to events under a new CEO. Age UK campaign highlights loneliness at Christmas Age UK has launched its 2016 Christmas campaign, comprising two short films starring James Bolam and Miriam Margoyles. Promoted Stop acting like toddlers: get it together Mark Creighton, Dentsu Aegis Network UK & Ireland Your collaborative mindset and agile organisation structure will fuel interconnectedness Promoted Ask a simple question: what is the cultural ambition? Leo Rayman, Grey London We ask judges of the Campaign and Clear Channel Outdoor Media Awards what inspires them most about outdoor. This week: Grey London's Leo Rayman Campaign Jobs Project/Client Manager - Global Brand Strategy Consultancy £30,000 to £35,000 + pension + bens package Ann Sharman Recruitment, London (Central), London (Greater) CRM Manager £45,000 per annum Ball & Hoolahan, London Client Service Director £130,000 per annum Elizabeth Norman International, Switzerland Head of Digital Marketing £90,000 - £110,000 PSD Group, Portsmouth, Hampshire Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Senior Account Director £52000 - £55000 per annum + superb benefits The Great & The Good, London UK Market Planner £44-55,000 + excellent benefits package Mars Chocolate UK, Slough, Berkshire Brand and People Manager Competitive Bridge Training & Events, London Global Brand & Product Marketing Director (12 months contract) Competitive DHi Group, London (Central), London (Greater) Junior Insight Executive - Digital Agency - London £23000.00 per annum DNA Recruit, London

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