Tuesday 6 December 2016

Media agencies' profit margin improves but fall well short of 20% glory days | John Lewis Christmas ad tops YouTube's global leaderboard

Campaign: Media

Campaign: Media
December 06, 2016
Media news and analysis, powered by Media Week

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Media agencies' profit margin improves but fall well short of 20% glory days
Media agencies' profit margin improves but fall well short of 20% glory days

Esther Carder

Media buying agencies' profit margins improve, but are still far lower than a few years ago, according to Kingston Smith's latest report. Partner Esther Carder explores the data in more depth.

John Lewis Christmas ad tops YouTube's global leaderboard
John Lewis Christmas ad tops YouTube's global leaderboard

Omar Oakes

John Lewis' Christmas ad featuring Buster, the trampolining dog, has been named the world's biggest Christmas ad, according to YouTube.

Facebook, Microsoft, Twitter and YouTube pledge to tackle terror content
Facebook, Microsoft, Twitter and YouTube pledge to tackle terror content

Omar Oakes

Facebook, Microsoft, Twitter and YouTube have pledged to come together to help curb the spread of terrorist content online.

Have brands neglected TV as a way to reach young people?
Have brands neglected TV as a way to reach young people?

Gideon Spanier

TV broadcasters insist they can still entice a generation glued to their mobile phones.

Adspend growth to slow to lowest level since global recession, IPG forecasts
Adspend growth to slow to lowest level since global recession, IPG forecasts

Omar Oakes

Next year's global adspend growth will slow to its lowest rate in 15 years outside of the 2008/09 recession, according to latest forecasts by IPG Mediabrands' Magna researchers.

I'm A Celebrity final hits best viewing figures for three years
I'm A Celebrity final hits best viewing figures for three years

Simon Gwynn

Lat night's final of I'm a Celebrity... Get Me Out Of Here! drew an average of 10.5 million viewers and reached a peak of 11.4 million - making it the most watched final of the show since 2013.

Digital Cinema Media wins Everyman Cinemas contract
Digital Cinema Media wins Everyman Cinemas contract

Simon Gwynn

Independent cinema chain Everyman has appointed DCM as its commercial partner, with the cinema advertising market leader taking over from Pearl & Dean from 12 December.

'Give people responsibility to take control, they always go the extra mile' Chris Forrester
Promoted
'Give people responsibility to take control, they always go the extra mile' Chris Forrester

Antje Derks

Spotify's Chris Forrester tells Phil Hall about his journey selling advertising on Campaign to his current role at Spotify, and why in the future being a mentor to teenage boys could be his next move...

Brands can be isolationist or collaborative but they must decide
Promoted
Brands can be isolationist or collaborative but they must decide

Michael Islip, DigitasLBi

Businesses choose between interconnectedness or isolation and must invest accordingly


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