Nike steps away from its classic advertising formula | Campaign's Annual 2016 | VW posts a car to a parcel locker in Danish film

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Campaign: Brands December 16, 2016

Brand news and analysis, powered by Marketing Latest Nike steps away from its classic advertising formula Be On Social video experts Be On reviews the latest viral by Nike. Campaign's Annual 2016 Campaign's Annual is a guide to the best of 2016: advertising and media agencies, marketers, campaigns, creative leaders, digital innovations and more. VW posts a car to a parcel locker in Danish film Simon Gwynn To illustrate the ease with which consumers in Denmark can buy its micro car Up online, Volkswagen Denmark has created a film in which a man is sent one through the post. Next year's tech battleground: you Shona Ghosh If 2016 was the year of video, then 2017 will see more software consolidation as the big tech giants try and own the entire user journey. Fine writing blurs the line between marketing and art Susan Treacy, the D&AD 2017 Writing for Advertising jury president, explains what she is looking for at next year's awards. Superdry installs 'smart mirror' to let shoppers try on clothes without trying them on Simon Gwynn Fashion retailer Superdry has installed a "smart mirror" at its flagship store in Berlin, allowing shoppers to virtually try on items from its collection. Campaign Christmas quiz 2016 Staff How well do you remember the year that was in advertising and marketing? Take our annual Christmas quiz to find out. Nestlé risks KitKat imitators after losing EU trademark Shona Ghosh Nestlé's competitors could start producing their own four-fingered chocolate bars after the company lost its EU trademark protection for KitKat. Burger King to hand out Whoppers in exchange for unwanted gifts Simon Gwynn In an effort to soften the disappointment of a useless or inappropriate Christmas gift, Burger King is inviting customers to trade their presents in for a Whopper burger. Wins this week: EasyJet, BMW, Boots Staff Campaign's weekly round-up of account moves across advertising and media. Promoted Working with recruiters? Here's what to expect Sarah Bloomfield Are you getting the most from your recruitment agency? Sarah Bloomfield from Direct Recruitment has identified three key things you should look for when working with recruiters. Promoted Not advertising but "story-doing" as a force for good Cloudfactory Creative studio Cloudfactory loves to bring campaigns to life through a combination of brand acts and 'story-doing' Campaign Jobs Senior Account Director £60000 - £65000 per annum The Great & The Good, London Trade Marketing Executive £23000 - £27000 per annum Charter Selection, London Marketing Manager £35000 per annum Charter Selection, London Brand Manager, Restaurant/Food, London, 40 – 45k £40000 - £45000 per annum Charter Selection, London Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Marketing and Communications Manager £33,106 per annum NFWI, Abingdon, Oxfordshire Field Consultant Competitive Butterfly London, London (Central), London (Greater) Senior Strategic Communications Advisor (SIO) £42,709 - £48,984 Home Office, London Brand and People Manager Competitive Bridge Training & Events, London Global Brand & Product Marketing Director (12 months contract) Competitive DHi Group, London (Central), London (Greater)

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