Facebook: 'We're not perfect, but deserve credit for facing up to our problems' | Top 10 media buyers of 2016

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Campaign: Media December 21, 2016

Media news and analysis, powered by Media Week LATEST Facebook: 'We're not perfect, but deserve credit for facing up to our problems' Steve Hatch Facebook's Steve Hatch says the Campaign Annual should have given more credit to the social media company for addressing the problems it faces and making progress in many areas. Top 10 media buyers of 2016 Staff Group M's Mark Collins leads this year's list of top media buyers. Ad fraud scam costs advertisers up to $5bn a day, says security firm Gurjit Degun US brands and advertisers are losing between $3bn and $5bn a day from a complex online ad fraud scam, according to US cyber security company. Lucozade, DFS and Mars interrupted by aliens as Thinkbox moves on from Harvey Maisie McCabe Lucozade, DFS and Mars have partnered with Thinkbox for its first ad campaign since the commercial TV marketing body retired its Harvey the dog character. Thomas Cook invests in online video and addressable TV for 'tailored' holidays push Gideon Spanier Thomas Cook is shifting money into online video and addressable TV advertising for a new campaign, "You Want, We Do," about how it can tailor holidays to suit individual customers. Top 10 trailblazers of 2016 Staff Topping our list of trailblazers, Cindy Gallop is a true force of nature in advertising. Subverting the schmaltz: Why advertising should inject more ho-ho into the holiday season Clare Bowen Adland should go further in creating funny Christmas ads rather than shadowing society's mood, writes Radiocentre's head of creative development. Movers and shakers: Argos, Lyst, Guardian, iProspect and more Staff Welcome to Campaign's round-up of the hires, departures and promotions across the industry. My Media Week: Jen Smith, Maxus Jen Smith We join Jen Smith, global creative director at Maxus, locking down 2017 plans for new creative development programme, Flare, and shaking her glitter at the agency Christmas bash. Twitter technology chief steps down Simon Gwynn Twitter's chief technology officer, Adam Messinger, is leaving the social media company – a month after chief operating officer Adam Bain announced he was leaving. Disney smashes annual box office takings record Simon Gwynn Disney has now taken more than $7bn (£5.66bn) at the global cinema box office in 2016, setting a new record for the biggest sales by a studio in a single year, with ten days to go. Promoted A broad-minded outlook makes brands matter in culture Nic Owen, 72andSunny Amsterdam Full-service creative company 72andSunny Amsterdam is inspired by the city's broad-minded outlook to help it produce work that makes brands matter in culture Promoted Decoding the 'C' word Georganna Simpson Quantcast's Supernova gathered media experts to rethink the rules of advertising in a digital world. In this fourth instalment of a seven-part video series, we ask what consumers want and how brands can deliver it. Campaign Jobs Senior Sales Manager/Sales Manager - Leading Ad Tech/Programmatic Client £45K - £60k (DOE) + 50% comms and amazing benefits Moriati Media, London (Central), London (Greater) Head of Agency Sales - Digital, Events, Sports £50000 - £60000 per annum + huge commission Ultimate Asset, London Head of Advanced Analytics Competitive iProspect, London (Central), London (Greater) PPC Account Director Competitive iProspect, Regent's Park, London (Greater) Media Manager – Direct Response Competitive + Benefits package Bray Leino, Filleigh, North Devon OR Bristol Associate Media Director Competitive (depending on experience) + Benefits Bray Leino, Filleigh, North Devon Comms Planning Manager Competitive Carat, NW1 3BF, London (Greater) Client Director Competitive Carat, NW1 3BF, London (Greater) Associate Client Director (XBOX) Competitive Carat, NW1 3BF, London (Greater) Associate Client Director (DR/Comms Specialist) Competitive Carat, NW1 3BF, London (Greater)

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