Instagram Stories shows X-rated content | How VW built futuristic Moia brand | YouTube upfronts

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Campaign: Brands December 13, 2016

Brand news and analysis, powered by Marketing Latest Instagram Stories shows X-rated content to users not searching for it Shona Ghosh Instagram's Stories function has made it easier for users to stumble accidentally on inappropriate content through search. How VW built its futuristic Moia brand Shona Ghosh The VW brand is 80 years old, but the company is giving consideration to a future where it might be obsolete. YouTube pushes British content and working 'alongside TV' at UK upfronts Gideon Spanier Distinctly British. Almost humble. Eager to work "alongside TV". Could this really be YouTube's UK upfronts? Guardian hires former YouTube marketing chief Anna Bateson to head up partnerships Simon Gwynn Guardian News & Media has appointed YouTube's former director of global consumer marketing Anna Bateson to the role of vice president, platforms and partnerships. Marketers make choice more complex than it needs to be Helen Edwards This era of superabundance presents its own challenges for marketers. Skittles returns to Super Bowl for third consecutive year I-Hsien Sherwood Adam&eveDDB will create the celebrity-free "Taste the Rainbow" spot Imagining other people's lives is a crucial marketing skill Craig Mawdsley You don't have to be a factory worker living on a sink estate in Rochdale to understand the lives of others. ABInBev's Nick Robinson: People are the backbone of successful brands and campaigns Nick Robinson Anheuser-Busch InBev's marketing director, UK and Ireland, explains the importance of creating campaigns with strong foundations. The ten worst marketing metaphors of 2016 Michael Sugden In what is becoming a proud end-of-year tradition, Michael Sugden, the CEO of VCCP, once again skewers the most irritating language used by marketers and agency folk. This time it's the turn of those bum-clenchingly bad metaphors. The 10 Essential Advertising People of the Year: No. 10 Lisa McKnight Kathryn Luttner The woman behind Barbie's long-overdue makeover gave the industry its first big female empowerment story in a year that wanted more of them. Elton John launches music video competition with YouTube Simon Gwynn Elton John is launching a global competition to create official music videos for three of his classic songs: Rocket Man, Tiny Dancer and Benny and the Jets. ActionAid digital campaign proves Mrs Claus is the definitive character of Christmas 2016 Simon Gwynn Following in the footsteps of M&S and Iceland, anti-poverty charity ActionAid UK has turned to the once overlooked Mrs Claus for its blog-based Christmas campaign. Deezer launches partnership with Manchester United as its official music partner Simon Gwynn Manchester United has teamed up with music streaming service Deezer in a partnership that will see current and former players of the club take part in a digital campaign. Promoted A media first: the great SoundCloud Go giveaway Getmemedia Develop a music-led marketing strategy by being the first brand to give the gift of music to millennials on SoundCloud... Promoted Thinkboxes winner September/October 2016: Maltesers Thinkbox Winner for September/October 2016 Campaign Jobs Senior Account Director £60000 - £65000 per annum The Great & The Good, London Trade Marketing Executive £23000 - £27000 per annum Charter Selection, London Marketing Manager £35000 per annum Charter Selection, London Brand Manager, Restaurant/Food, London, 40 – 45k £40000 - £45000 per annum Charter Selection, London Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Field Consultant Competitive Butterfly London, London (Central), London (Greater) Senior Strategic Communications Advisor (SIO) £42,709 - £48,984 Home Office, London Brand and People Manager Competitive Bridge Training & Events, London Global Brand & Product Marketing Director (12 months contract) Competitive DHi Group, London (Central), London (Greater) CRM Manager Competitive DHi Group, London

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