YouTube viewing on TV doubles in one year | Can publishers gain from luxury advertising growth?

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Campaign: Media December 13, 2016

Media news and analysis, powered by Media Week Latest YouTube viewing on TV doubles in one year Gurjit Degun The number of people watching YouTube on TV has more than doubled in the past year, according to Matt Brittin, Google's president for EMEA business and operations. Can publishers gain from luxury advertising growth? Gurjit Degun Newspapers are hoping to steal revenue from glossy magazines with supplements, writes Gurjit Degun. Maurice Lévy's office listed on Airbnb in festive Publicis Groupe video Omar Oakes Publicis Groupe boss Maurice Lévy has offered up his vacant office as an Airbnb room in his Christmas message this year. Elton John launches music video competition with YouTube Simon Gwynn Elton John is launching a global competition to create official music videos for three of his classic songs: Rocket Man, Tiny Dancer and Benny and the Jets. ActionAid digital campaign proves Mrs Claus is the definitive character of Christmas 2016 Simon Gwynn Following in the footsteps of M&S and Iceland, anti-poverty charity ActionAid UK has turned to the once overlooked Mrs Claus for its blog-based Christmas campaign. Opera Mediaworks rebrands following namesake browser sale Staff Company eyes accelerated APAC growth, after a Chinese consortium acquired its sister unit. How to be an effective media agency Paddy Adams Three areas show where progressive media planning can help multiply campaign effectiveness, says Paddy Adams, executive director, head of strategy at Manning Gottlieb OMD. Promoted 3 great ads I had nothing to do with #37: Al Young on Finish, Carlton Draught and IKEA Thinkbox Al Young, Chief Creative Officer at FCB Inferno, reveals three great ads he admires but had nothing to do with Promoted Thinkboxes winner September/October 2016: Maltesers Thinkbox Winner for September/October 2016 Campaign Jobs Head of Advanced Analytics Competitive iProspect, London (Central), London (Greater) PPC Account Director Competitive iProspect, Regent's Park, London (Greater) Strategy Director @ Fetch Competitive with great benefits package Fetch, London, Shoreditch Associate Media Director Competitive (depending on experience) + Benefits Bray Leino, Filleigh, North Devon Sales Executive Competitive + Bonus + Benefits Financial Times, London (Central), London (Greater) Campaign Executive - Haymarket Media Group - Data Operations up to £22,000 Haymarket Media Group, Twickenham, London (Greater) Social Media Team Leader £24,538 per annum + benefits Northern Rail, York Assistant Web and Publishing Officer £23,988 - £26,866 Competition and Markets Authority, London Account Director Competitive with great benefits package Fetch, London, Shoreditch Ad Operations Executive Competitive with great benefits package Fetch, London (East), London (Greater)

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