Wednesday, 21 December 2016

Top 10 turkeys of 2016 | Facebook: 'We're not perfect, but deserve credit for facing up to our problems'

Campaign 18:05

Campaign 18:05
December 21, 2016
The five things you need to know today

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Top 10 turkeys of 2016
Top 10 turkeys of 2016

Staff

Sprite's ad campaign revealed jaw-dropping misogyny and the use of appalling clichés.

Tech
Facebook: 'We're not perfect, but deserve credit for facing up to our problems'
Facebook: 'We're not perfect, but deserve credit for facing up to our problems'

Steve Hatch

Facebook's Steve Hatch says the Campaign Annual should have given more credit to the social media company for addressing the problems it faces and making progress in many areas.

Advertising
Top 10 advertising suits of 2016
Top 10 advertising suits of 2016

Staff

Lucky Generals' Helen Calcraft tops this year's list of ad suits for her serious business acumen.

Marketing
Top 10 trailblazers of 2016
Top 10 trailblazers of 2016

Staff

Topping our list of trailblazers, Cindy Gallop is a true force of nature in advertising.

Media
Top 10 media buyers of 2016
Top 10 media buyers of 2016

Staff

Group M's Mark Collins leads this year's list of top media buyers.

 

Also in the news
Movers and shakers: Argos, Lyst, Guardian, iProspect and more

Welcome to Campaign's round-up of the hires, departures and promotions across the industry.

Thomas Cook invests in online video and addressable TV for 'tailored' holidays push

Thomas Cook is shifting money into online video and addressable TV advertising for a new campaign, "You Want, We Do," about how it can tailor holidays to suit individual customers.

Lucozade, DFS and Mars interrupted by aliens as Thinkbox moves on from Harvey

Lucozade, DFS and Mars have partnered with Thinkbox for its first ad campaign since the commercial TV marketing body retired its Harvey the dog character.

The consumer has become unpredictable
Promoted
The consumer has become unpredictable

Georganna Simpson

Quantcast's Supernova gathered media experts to rethink the rules of advertising in a digital world. In this fifth instalment of a seven-part video series, we ask how consumer behaviour has changed over the years and how it differs around the world

A customer-focused breath of fresh air
Promoted
A customer-focused breath of fresh air

Stephen Maher, MBA

Redefine CRM as 'customer relationship moments' and take a 'What's next?' approach

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