Saturday edition: Budweiser and Uber partner for campaign | Amazon shows off queueless supermarket | Best Christmas ads

View in web browser | Add to safe senders list

Campaign: Brands December 10, 2016

Catch up on the week's top news: Budweiser partners with Uber for biggest responsible drinking campaign to date Simon Gwynn Budweiser has teamed up with Uber for the latest iteration of its campaign against drink-driving in the run-up to Christmas. Amazon shows off queueless supermarket Shona Ghosh Amazon has unveiled a concept supermarket, where shoppers can buy groceries without queueing or paying at the till. John Lewis Christmas ad tops YouTube's global leaderboard Omar Oakes John Lewis' Christmas ad featuring Buster, the trampolining dog, has been named the world's biggest Christmas ad, according to YouTube. Ikea's advertising is so special, it makes even flatpack furniture appealing Matt Tanter It's the magical realism of Mother's advertising that enables Ikea to cast a spell over audiences. Brands offered chance to take over Piccadilly Lights Omar Oakes Brands will be able to take over London's Piccadilly Lights for the first time as Ocean digitises the iconic site. Christmas 2016 ads: the best so far Staff Buster the Boxer, Mrs Claus, a doll that comes to life and an adventurous carrot feature in this year's Christmas ads. Campaign rounds up the best ads from the season. General Mills to axe hundreds of jobs and create global CMO role Omar Oakes General Mills is set to create a global chief marketing officer position amid a restructure that will axe up to 600 jobs worldwide. Xbox creates Dead Rising 4 trailer in Christmas lights Shona Ghosh Xbox has created a series of Christmas light installations which act as a trailer for zombie shooter Dead Rising 4. Age UK campaign highlights loneliness at Christmas Shona Ghosh Age UK has launched its 2016 Christmas campaign, comprising two short films starring James Bolam and Miriam Margoyles. Mr and Mrs Claus pop up for a second time in Iceland's Christmas ad Simon Gwynn Iceland will today become the last big food retailer to launch its Christmas campaign, choosing to delay the launch until December in a bid to avoid "festive fatigue". Birds Eye's CMO Steve Chantry to oversee UK marketing at Kraft Heinz Kate Magee Birds Eye's UK chief marketing officer Steve Chantry is leaving to join Kraft Heinz, in charge of its UK and Ireland marketing operation. Ebay marks brand refresh with European creative review Shona Ghosh Ebay will kick off a review of its European creative account next year after refreshing its global brand strategy. Mattessons campaign teaches teens to code through training course disguised as online game Simon Gwynn Mattessons Fridge Raiders aimed to exploit kids' interest in playing video games and turn it into an educational opportunity, in a campaign created for the brand by Saatchi & Saatchi. Volkswagen launches Moia brand to build on-demand transport Shona Ghosh Volkswagen is planning to serve congested cities with an on-demand public transport service operating under the new Moia brand. Domino's delivery reindeer plan 'fails' David Blecken The pizza chain's stunt has given it a quirky edge and brand exposure that is hard to come by. Promoted 'Join the Herd' - how Grey London and Kantar TNS UK changed the ivory trade Kantar TNS UK Nothing is more persuasive than the voice of the majority. With many endangered species at risk of extinction, here's how great research and expert creative championed the voice of the people in the moment that mattered Promoted When conflict is a good idea Gijsbregt Vijn and Rogier Heijning, Lemon Scented Tea Amsterdam-based creative agency Lemon Scented Tea specialises in storytelling and uses the idea of conflict associated with a brand to engage audiences and stir their emotions Campaign Jobs Global Digital Director - Food & Drink £70000 - £80000 per annum + Great Company Benefits Ultimate Asset, London Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Creative Services Director £60,000 - 65,000 + Car Allowance + Benefits Dahling Ltd, Watford, Hertfordshire Lead Project Manager- Major Publisher £50000 - £60000 per annum + benefits Ultimate Asset, London Account Director / Senior Account Director £55k Hutson Red Triangle, London (Central), London (Greater) Traffic/Studio Manager Up to £35,000 Max Dahling Ltd, London (Central), London (Greater) Field Consultant Competitive Butterfly London, London (Central), London (Greater) Senior Strategic Communications Advisor (SIO) £42,709 - £48,984 Home Office, London Brand and People Manager Competitive Bridge Training & Events, London Account Director - Global Communications Agency - London £50000.00 - £55000.00 per annum + benefits DNA Recruit, London, City of London

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000