Thursday 1 December 2016

The great media agency transparency debate | Visa hires Starcom | ITV seeks X Factor sponsor

Campaign: Media

Campaign: Media
December 01, 2016
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The great media agency transparency debate
The great media agency transparency debate

Gideon Spanier

Leading figures in the industry react to Scott Moorhead's explosive claims last week, Gideon Spanier writes.

Hyundai plans to deal directly with Google on digital spend
Hyundai plans to deal directly with Google on digital spend

Shona Ghosh

Hyundai and sister brand Kia are considering negotiating their global digital adspend directly with Google.

ITV seeks new partner for £15m X Factor sponsorship
ITV seeks new partner for £15m X Factor sponsorship

Gideon Spanier

ITV is on the hunt for a £15m-a-year sponsor for The X Factor as TalkTalk is to end its partnership after ten years.

Visa Europe hires Starcom for media
Visa Europe hires Starcom for media

Gideon Spanier

Starcom has won Visa's media account across Europe, consolidating the business it has with the bank card and payment processing giant in the rest of the world.

Meet the A List 2017: Oh, you pretty things
Meet the A List 2017: Oh, you pretty things

Jeremy Lee

We're heading back to the 1970s, if A Listers' 2016s are anything to go by. At least we'll have no email to wade through and still have Bowie for company.

Daily Mail owner reports 7% drop in pre-tax profit
Daily Mail owner reports 7% drop in pre-tax profit

Omar Oakes

The publisher of the Daily Mail has reported a 7% fall in pretax profit this year to £260m, citing "resilience" in the face of challenging market conditions.

Everyone has a role in reinventing media agencies
Everyone has a role in reinventing media agencies

Gideon Spanier

It's time to start talking about the solutions to the trust and transparency questions dogging media agencies.

Right-wing news site Breitbart 'declares war' on Kellogg's following advertising cull
Right-wing news site Breitbart 'declares war' on Kellogg's following advertising cull

Robert Smith

Right-wing American news outlet Breitbart is urging its readers to boycott Kellogg's following the cereal company's decision to cease all advertising on the site.

Publicis records strongest profit growth of 'big six'
Publicis records strongest profit growth of 'big six'

Gurjit Degun

Publicis Groupe's acquisition of Sapient in February 2015 helped it to deliver the strongest growth in operating profit of the big six holding companies, according to data collated by Kingston Smith.

John Lewis Christmas spot 'Buster the Boxer' is most-shared ad of 2016
John Lewis Christmas spot 'Buster the Boxer' is most-shared ad of 2016

Omar Oakes

John Lewis' festive ad featuring trampolining animals is this year's most-shared ad on social media, despite launching in November.

Playbuzz appoints new European head of brand partnerships
Playbuzz appoints new European head of brand partnerships

Simon Gwynn

Playbuzz, the digital content platform with investors including Disney, has appointed Jane Loring, the former European general manager of defunct lifestyle publisher Mode Media, to the newly-created role of vice-president of European brand partnerships.

AppNexus files for IPO
AppNexus files for IPO

Gurjit Degun

Ad tech platform AppNexus has filed for an initial public offering.

Cameron and Florence step up as PHD UK readies for Volkswagen
Cameron and Florence step up as PHD UK readies for Volkswagen

Gideon Spanier

PHD UK has promoted Hugh Cameron to chairman from chief brand development officer and Mike Florence to chief strategy officer from head of planning.

Virgin Media unveils first 4K set-top box and own-brand tablet
Virgin Media unveils first 4K set-top box and own-brand tablet

Shona Ghosh

Virgin Media is taking on Sky with its first 4K set-top box, offering high definition broadcasts.

My Media Week: Paul Mikhailoff, Forbes
My Media Week: Paul Mikhailoff, Forbes

From closing several big deals to discussing Transformers at 3am: a week in the life of Paul Mikhailoff, director EMEA at Forbes.

'Celebrate data's flaws'
Promoted
'Celebrate data's flaws'

Georganna Simpson

Media experts at Supernova tell us what data can say about audiences, and how it can help advertisers understand what they need...

3 things to expect from your recruitment consultant as a jobseeker
Promoted
3 things to expect from your recruitment consultant as a jobseeker

Sarah Owens

Sarah Owens from Direct Recruitment offers top tips to help jobseekers get the most from their recruitment agency

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