Friday, 23 December 2016

Starcom wins Fiat media | The best of 2016: our top ten news stories | Tesco reunites divided families for Christmas in last-minute ad campaign

Campaign Breakfast Briefing

Campaign Breakfast Briefing
December 23, 2016

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Starcom wins Fiat media
Starcom wins Fiat media

Gideon Spanier and Gurjit Degun

Fiat Chrysler, the Italian car manufacturer, has appointed Starcom to handle its estimated €600m media planning and buying business across EMEA and Asia-Pacific after a competitive pitch.

The best of 2016: our top 10 news stories
The best of 2016: our top 10 news stories

Simon Gwynn

Find out what Campaign readers deemed most clickable.

Tesco reunites divided families for Christmas in last-minute ad campaign
Tesco reunites divided families for Christmas in last-minute ad campaign

Simon Gwynn

In a series of four videos posted on its YouTube channel, Tesco surprised four women by reuniting them with family members they didn't expect to see over Christmas.

Top 10 press ads of 2016
Top 10 press ads of 2016

Staff

Harvey Nichols' print ad starring Bo Gilbert, Carlsberg's "90 minute break" and The Guardian's "Independence" take the lead in the top 10 press ads of 2016.

Top 10 customer engagement ads of 2016
Top 10 customer engagement ads of 2016

Staff

A mobile game dedicated to helping research into dementia tops this year's list of best customer engagement ads.

Blend, spend and mend: how to fix the broken purchase journey
Promoted
Blend, spend and mend: how to fix the broken purchase journey

Liam Corcoran, Research Now

Mobile may be first among equals - but a mixed strategy is best. Research Now's Liam Corcoran tells us why

A Dutch view of the European project
Promoted
A Dutch view of the European project

Dan Colgan, BSUR

Independent international agency BSUR works with clients on a global scale and its Dutch sensibilities of being outward-looking and employing collective thinking inspire its work

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