Thursday, 22 December 2016

Publicis Media does best out of Mars' £400m media review | Top 10 media planners of 2016

Campaign Breakfast Briefing

Campaign Breakfast Briefing
December 22, 2016

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Publicis Media does best out of Mars' £400m media review
Publicis Media does best out of Mars' £400m media review

Gideon Spanier

Publicis Media has done best out of Mars' media-buying review, landing the lion's share of the estimated £400m business in seven major markets.

Uber forced to halt self-driving car trials in California
Uber forced to halt self-driving car trials in California

Simon Gwynn

Uber has been made to cease a trial of its semi-autonomous vehicles in San Francisco after the California Department of Motor Vehicles revoked the registrations for its 16 cars.

Top 10 media planners of 2016
Top 10 media planners of 2016

Staff

Sue Unerman, Mike Florence and Verra Budimlija take the first three places in Campaign's top media planners of 2016.

Top 10 planners of 2016
Top 10 planners of 2016

Staff

Craig Mawdsley and Bridget Angear, the joint chief strategy officers at Abbott Mead Vickers BBDO, are number one in the top 10 planners of 2016.

Top 10 live experiences of 2016
Top 10 live experiences of 2016

Staff

Walkers' Crisp Sarnie Cafe and the UberPool Party are among the best live events of 2016.

Top 10 radio ads of 2016
Top 10 radio ads of 2016

Staff

Marmite, Dove, Radiocentre, Harvey Nichols and Currys PC World are among the brands behind this year's best radio ads.

Top 10 outdoor ads of 2016
Top 10 outdoor ads of 2016

Staff

World-class illustrators and craftsmen transformed a filming location for Game of Thrones in Northern Ireland.

Quiz: Name that song - Christmas edition
Quiz: Name that song - Christmas edition

Alex Player

As Christmas approaches, let's dust off some classics and see how many songs you recall from popular festive ads.

Market research horror stories featuring Coke, Microsoft, HSBC and more
Market research horror stories featuring Coke, Microsoft, HSBC and more

Ray Beharry

Some of the world's top brands have made costly missteps because they didn't know their markets well enough, says Ray Beharry, start-up adviser and head of marketing at Pollfish.

Not advertising but
Promoted
Not advertising but "story-doing" as a force for good

Cloudfactory

Creative studio Cloudfactory loves to bring campaigns to life through a combination of brand acts and 'story-doing'

Brands can be isolationist or collaborative but they must decide
Promoted
Brands can be isolationist or collaborative but they must decide

Michael Islip, DigitasLBi

Businesses choose between interconnectedness or isolation and must invest accordingly

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