Three turns Ofcom boss into caped crusader | Why marketing must keep up with tech | UK's favourite ads

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Campaign: Brands December 12, 2016

Brand news and analysis, powered by Marketing Latest Marketing better keep up with disruptive technology, warns Direct Line Mark Evans Blockchain, bots and the Internet of Things are just some innovations that can improve marketing processes - but proceed with care. Three turns Ofcom boss into a caped crusader for mobile spectrum campaign Simon Gwynn Three has called on Ofcom's chief executive, Sharon White, to live up to her promise to be a consumer champion by imposing a 30% cap on the amount of mobile spectrum any one company can own. The UK's favourite ads of 2016 Gail Kemp The awards shows identify the industry's favourite campaigns, but what do the people who really count - the punters - think? Gail Kemp reveals what has caught the public's attention in Adwatch of the Year Welcome to the age of moderate excess Nicola Kemp Skinny Prosecco is shaking up the wine market to target a social media generation obsessed with image and 'eating clean', Nicola Kemp writes. Three's Malleschitz departs CMO role to take up chief digital officer position Omar Oakes Three's chief marketing officer Tom Malleschitz has been appointed to a newly-created role as chief digital officer for the brand and parent Hutchison Whampoa. Facebook admits measurement errors for the third time Omar Oakes Facebook has admitted more discrepancies may exist in mobile search, and the way it counts user reactions to live video. Nike's Trainspotting-style rants take a swipe at smartphone generation Shona Ghosh A Nike campaign comprising a series of stark spots instructs viewers to stop looking at their phones and get outside. Robots probably not going to take your job, says IBM innovation director Shona Ghosh There will always be room for strategists in marketing - even if the robots are coming for the media planners. Coca-Cola CEO Muhtar Kent to step down Omar Oakes Coca-Cola's chief executive, Muhtar Kent, is stepping down next year and will be replaced by the soft drink giant's operating chief James Quincey. TV offers better ROI than digital, says Coke marketing chief Shona Ghosh Coca-Cola's chief marketing officer, Marcos de Quinto, says TV spend remains "critical" to the brand, resulting in greater sales than any digital channel. This black model reenacted fashion ads in a plea for diversity Ilyse Liffreing Calvin Klein, Victoria's Secret, Dolce & Gabbana ads are gorgeously recreated by Debbeh Howard. Review recap: eBay, Brighthouse Staff Campaign's weekly round-up of advertising and media account reviews. Eurostar promotes Guillemette Jacob to head of marketing Omar Oakes Eurostar has promoted general marketing manager Guillemette Jacob as head of marketing and brand, replacing Lionel Benbassat. Promoted 'Join the Herd' - how Grey London and Kantar TNS UK changed the ivory trade Kantar TNS UK Nothing is more persuasive than the voice of the majority. With many endangered species at risk of extinction, here's how great research and expert creative championed the voice of the people in the moment that mattered Promoted When conflict is a good idea Gijsbregt Vijn and Rogier Heijning, Lemon Scented Tea Amsterdam-based creative agency Lemon Scented Tea specialises in storytelling and uses the idea of conflict associated with a brand to engage audiences and stir their emotions Campaign Jobs Senior Account Director £60000 - £65000 per annum The Great & The Good, London Trade Marketing Executive £23000 - £27000 per annum Charter Selection, London Marketing Manager £35000 per annum Charter Selection, London Brand Manager, Restaurant/Food, London, 40 – 45k £40000 - £45000 per annum Charter Selection, London Digital Product Manager £50k-65k + Bonus 20% of Salary + Car/Car Allowance, Pension ASKE Consulting, Surrey Field Consultant Competitive Butterfly London, London (Central), London (Greater) Senior Strategic Communications Advisor (SIO) £42,709 - £48,984 Home Office, London Brand and People Manager Competitive Bridge Training & Events, London Global Brand & Product Marketing Director (12 months contract) Competitive DHi Group, London (Central), London (Greater) CRM Manager Competitive DHi Group, London

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