Latest news | | | | | | Lowe's Columbia-based advertising agency SSP3 won the Grand Prix at the IPA Effectiveness Awards 2011 for its humanitarian campaign aimed at reducing terrorism, while Abbott Mead Vickers BBDO was crowned agency of the year. | | | | | | | Lynx, the Unilever-owned male-grooming brand, is to support its latest variant, Lynx 2012 - The Final Edition, with a £5.6m apocalypse-themed campaign. | | | | | | | Procter & Gamble, British Gas and Eurostar are among a coalition of brands launching sustainable-living drives as part of the Start Today initiative. | | | | | | | Microsoft is launching a global campaign highlighting the wider social impact of its technology, as it celebrates the first anniversary of Kinect for Xbox. | | | | | | | H&M, the fashion retailer, is creating its first standalone stores in the UK for its Cheap Monday and Monki brands, debuting on London's Carnaby Street next year. | | | | | | | A complaint about the sexual content of a Dolce & Gabbana perfume ad near a shopping centre has been rejected by the advertising watchdog, prior to stricter guidelines on imagery in outdoor advertising coming into force. | | | | | | | A "misleading" advertorial on the Telegraph's website for Flora, the Unilever-owned spread, has been banned by the advertising watchdog. | | | | | | | Capital One, the credit card brand, has signed an eight-week sponsorship deal with Absolute Radio's 'Christian O'Connell Breakfast Show'. | | | | Opinion | | | | | | The world of manufacturing is set to be turned on its head by more powerful and cheaper 3D printers. | | | | | | | Chinese brands need to better understand the benefits of market insight and competition before they can succeed globally, writes Jeremy Rainbird, CEO, Addiction Worldwide. | | | | Intelligence | | | | | | Forty percent of online shoppers in the UK make an online purchase at least once a week, writes John Thekanady, client services manager, Kantar Media Compete. | | | | | | | Brands were surprisingly subdued in their recent Rugby World Cup campaigns, but expect a big increase in activation by 2015, writes Alex Brownsell. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | | | | | | |
No comments:
Post a Comment