Wednesday, 2 November 2011

Breaking news from Brand Republic - IPA Awards, Lynx, Start Today, Microsoft, H&M

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Latest news
Lowe SSP3 and AMV scoop top gongs at IPA Awards
Lowe SSP3 and AMV scoop top gongs at IPA Awards
by John Reynolds
01 November 2011, 11:00PM
Lowe's Columbia-based advertising agency SSP3 won the Grand Prix at the IPA Effectiveness Awards 2011 for its humanitarian campaign aimed at reducing terrorism, while Abbott Mead Vickers BBDO was crowned agency of the year.
Lynx unveils £5.6m ad drive for 'Final Edition'
Lynx unveils £5.6m ad drive for 'Final Edition'
by Loulla-Mae Eleftheriou-Smith
02 November 2011, 09:00AM
Lynx, the Unilever-owned male-grooming brand, is to support its latest variant, Lynx 2012 - The Final Edition, with a £5.6m apocalypse-themed campaign.
Major brands join forces in Start Today sustainability initiative
Major brands join forces in Start Today sustainability initiative
by Gemma Charles
02 November 2011, 09:00AM
Procter & Gamble, British Gas and Eurostar are among a coalition of brands launching sustainable-living drives as part of the Start Today initiative.
Microsoft ads showcase social impact of Kinect
Microsoft ads showcase social impact of Kinect
by Matt Chapman
02 November 2011, 09:00AM
Microsoft is launching a global campaign highlighting the wider social impact of its technology, as it celebrates the first anniversary of Kinect for Xbox.
H&M to give new brands standalone stores
H&M to give new brands standalone stores
by Loulla-Mae Eleftheriou-Smith
02 November 2011, 09:25AM
H&M, the fashion retailer, is creating its first standalone stores in the UK for its Cheap Monday and Monki brands, debuting on London's Carnaby Street next year.
Sexual imagery in outdoor ad cleared by watchdog
Sexual imagery in outdoor ad cleared by watchdog
by Sophie Maden
02 November 2011, 09:15AM
A complaint about the sexual content of a Dolce & Gabbana perfume ad near a shopping centre has been rejected by the advertising watchdog, prior to stricter guidelines on imagery in outdoor advertising coming into force.
Flora advertorial crossed line, rules ASA
Flora advertorial crossed line, rules ASA
by Loulla-Mae Eleftheriou-Smith
02 November 2011, 08:45AM
A "misleading" advertorial on the Telegraph's website for Flora, the Unilever-owned spread, has been banned by the advertising watchdog.
Capital One gives cashback with Absolute Radio's Christian O'Connell
Capital One gives cashback with Absolute Radio's Christian O'Connell
by Maisie McCabe
02 November 2011, 09:20AM
Capital One, the credit card brand, has signed an eight-week sponsorship deal with Absolute Radio's 'Christian O'Connell Breakfast Show'.
Opinion
Andrew Walmsley on Digital: 3D print's revolutionary effect
Andrew Walmsley on Digital: 3D print's revolutionary effect
by Andrew Walmsley
02 November 2011, 12:00AM
The world of manufacturing is set to be turned on its head by more powerful and cheaper 3D printers.
Think BR: China - obstacles and opportunities
Think BR: China - obstacles and opportunities
by Jeremy Rainbird
28 October 2011, 08:30AM
Chinese brands need to better understand the benefits of market insight and competition before they can succeed globally, writes Jeremy Rainbird, CEO, Addiction Worldwide.
Intelligence
Portrait of a heavy online shopper
Portrait of a heavy online shopper
by John Thekanady
02 November 2011, 09:00AM
Forty percent of online shoppers in the UK make an online purchase at least once a week, writes John Thekanady, client services manager, Kantar Media Compete.
Rugby sponsorship: The calm before the scrum
Rugby sponsorship: The calm before the scrum
by Alex Brownsell
28 October 2011, 04:00PM
Brands were surprisingly subdued in their recent Rugby World Cup campaigns, but expect a big increase in activation by 2015, writes Alex Brownsell.
Also in the news
PeerIndex appoints Habbo's Phil Guest to commercial role
by Sarah Shearman, 01 November 2011, 12:40PM
Clear Channel Outdoor's international revenues rise 11%
by Maisie McCabe, 01 November 2011, 01:09PM
Selfishness not altruism drives sustainability, say marketing chiefs
by Matthew Chapman, 01 November 2011, 12:20PM
Nokia backs free Wi-Fi trial in London
by Loulla-Mae Eleftheriou-Smith, 01 November 2011, 11:40AM
Heineken appoints UK marketing director
by Gemma Charles, 01 November 2011, 11:40AM
From the blogs
Mission Impossible - Coke's positive brand association with Tom Cruise
Chris J Reed
02 November 2011, 10:18AM
The New York Times paywall is working
@gordonmacmillan
02 November 2011, 9:41AM
Twitter launches Twitter stories - the power of a single tweet
@gordonmacmillan
02 November 2011, 8:28AM
The New York Times film goes on tour: all hail David Carr
Maisie McCabe
01 November 2011, 11:32PM
BRIEFING ON TWITTER
Dave Trott
01 November 2011, 4:58PM
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